NEW YORK, NY / ACCESSWIRE / November 30, 2015 / Snap Interactive, Inc. ("SNAP," the "Company," "we," "our" or "us") (OTCQB: STVI), today announced that "The Grade," the Company's patent-pending female-friendly mobile app designed to bring accountability to dating and encourage positive dating behavior through grades, was featured as the top trending search result in the iTunes App Store on November 29th, leading to it receiving its highest count of downloads ever in one day. The Grade also appeared in several top-tier press outlets last week, including a feature article in Cosmopolitan, building upon the visibility garnered by last month's front-pagearticle in The Wall Street Journal.
The Cosmopolitan article features online dating photo secrets from Lauren Urasek, The Grade's ambassador. Ms. Urasek, author of POPULAR: The Ups and Downs of Online Dating from the Most Popular Girl in New York City, shares her tips on how to create compelling online dating photos. She also discusses how The Grade's unique "photo stats" feature can guide users on which photos are most flattering. Photo stats offers real-time metrics revealing how users browsing a profile are influenced by the principal photo on display.
Clifford Lerner, President of The Grade, said "The Grade's continued prominence in high-profile articles, and its placement as the top trending search result in the iTunes App Store are further validation that The Grade is quickly becoming a leader of next generation interactive dating services."
The Grade's proprietary algorithm rewards users who exhibit positive dating behavior, such as being responsive and writing articulate messages, as well as users who receive endorsements from other users via "peer reviews." The Grade gives warnings to, and eventually expels, users who fail to reach community standards.
Alex Harrington, CEO of SNAP, remarked "The investor community is more attuned than ever to the value created by the interactive dating industry, and particularly new mobile services like Tinder, as evidenced by the success of the Match Group, Inc. IPO this month. As we receive an increasing amount of press coverage and validation for The Grade, we are excited to see it elevated to the ranks of popular emerging products in this exciting market sector."
Read the full article appearing in Cosmopolitan here: "4 Online Dating Photo Secrets From the Most-Messaged Woman on OkCupid"
Read the full article appearing in The Wall Street Journal here: "What's Really Hot on Dating Sites? Proper Grammar"
IR Contacts:
Todd Fromer/Brad Nelson
KCSA Strategic Communications
snap@kcsa.com
IR@snap-interactive.com
212-896-1215 / 212-896-1217
PR Contact:
Adam Handelsman
adam@SpecOpsComm.com
212-518-7721
About The Grade
The Grade is an entertaining, patent-pending, female-friendly mobile dating application that holds users accountable for their behavior by using a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on profile quality, responsiveness, and peer-reviews generated from the opinions received from other users. Users with a grade of "D" or "F" receive a warning and instructions on how to improve their grade, while users who maintain an "F" grade are expelled. Expelled users have the ability to "appeal" the decision by providing compelling reasons why they should be allowed back; however, re-entry is not guaranteed. By expelling low-quality users who receive an "F" grade, The Grade aims to create a community of high-quality users who are desirable, articulate and responsive.
The core concept of The Grade, in bringing accountability to dating, was informed by market research that revealed a deep dissatisfaction amongst singles of current popular mobile dating offerings. A recurring theme, particularly from women using mobile apps, was that they were unhappy with the quantity of low-quality daters and the frequency of inappropriate, hostile, and sexually suggestive messages.
The Grade is owned by Snap Interactive - http://www.snap-interactive.com.
About Lauren Urasek
Lauren Urasek is a science enthusiast, professional makeup artist, and author in her mid-twenties. After being inundated with online dating messages, she began to document them in her popular Tumblr, theyreallysaidthis.com, which has over 37,000 subscribers. New York magazine dubbed Lauren Urasek the most sought-after woman in New York City in January 2014, she was receiving, on average, more than 35 messages a day. Her book, 'POPULAR: The Ups and Downs of Online Dating from the Most Popular Girl in New York City' was released in October 2015. Lauren lives in Brooklyn, NY.
About Snap Interactive, Inc.
Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms. The Grade is a patent-pending mobile dating application catering to high-quality singles. SNAP's flagship brand, AYI.com, is a multi-platform online dating site with a large user database of approximately 30 million users.
For more information, please visit http://www.snap-interactive.com.
The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.
Facebook is a registered trademark of Facebook Inc. Apple, iTunes and iPhone are registered trademarks of Apple Inc. and App Store is a registered service mark of Apple Inc. Android is a registered trademark of Google Inc. The Grade is a trademark and AYI.com is a registered trademark of Snap Interactive, Inc.
Forward-Looking Statements:
This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the Company's ability to institute corporate governance standards or achieve compliance with national exchange listing requirements; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers, new subscription transactions or monthly active users; the ability to enter into new advertising agreements; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company's applications. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission ("SEC"), including the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's web site at http://www.sec.gov.
All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.
SOURCE: Snap Interactive, Inc.
