Olympics: CHina’s CCTV Blockbuster Ratings
August 23, 2008 at 01:44 AM EDT
CCTV is China’s national television station and the country’s largest national TV network. It attracts more than 1 billion viewers with a coverage of more than 90% of the population in China. With such massive television audience reaching a large consumer market, many companies from around the world have paid significant amounts of money to be [...]