Mike Marko with IM Consultant Services in Cincinnati, Ohio, has announced the release of a new article. Marko says that his new post is all about LinkedIn marketing tools. He adds that the post centers on essential LinkedIn marketing tools for any online business.
In his introduction to the topic, he draws attention to the fact that some people still can’t believe that LinkedIn is a social network. He adds that people forget that LinkedIn is still a community of people. “It’s a community composed of more than 550 million users, so don’t be fooled by the serious and formal interface of LinkedIn,” Marko states. “This is a thriving, active social network.”
Moreover, Marko informs business owners and marketers that LinkedIn is a flexible and powerful platform for building promotion. He also suggests making use of all the tools you can find when doing social media marketing, in addition to learning how to use LinkedIn effectively.
Marko talks about the best LinkedIn marketing tools for efficient lead generation and improved promotion on the network. In the article, he prioritizes marketing to professionals since they’re harder to market to than other consumers. It’s an issue of the difference between B2B (business to business) and B2C (business to consumer) marketing.
“In general, B2B consumers tend to do more research and take more time before making a purchase or decision on a product/service. That’s because their goals differ from B2C consumers’ goals, which typically have to do with improving (perceived) quality of life,” Marko points out.
However, Marko suggests in his post to have a different mindset or approach to LinkedIn marketing (which is primarily B2B) from marketing on other social networks. Business owners and marketers can get more information regarding this from a LinkedIn consultant.
Marko’s post details the LinkedIn marketing tools for improving B2B campaign on the platform. He further imparts his knowledge on how to turn previously-built connections on LinkedIn into clients.
“Dux-Soup is an example of a great utility for scaling your sales/marketing campaigns on the platform,” Marko says, noting one of the tools he mentions in his post. He also says that this tool manages prospects on the platform by adding notes and tags to profiles as marketers review them.
Another LinkedIn marketing tool that Marko talks about in his post is the ProTop. He says that it’s a good alternative for automating profile views for prospects. He added that ProTop is lighter on features than Dux-Soup.
He also talks about Crystal as another strong marketing tool for LinkedIn users. “This astonishing app crawls the Web and social media for data on and from the person you’re trying to connect to. Then it analyzes that data and gives you a personality assessment of that person,” Marko explains in the post.
He adds that Crystal can even tell users what words to avoid, based on the subject’s personality and communication style. This is invaluable information for marketers trying to establish new connections or convert leads into clients. “This makes Crystal one of the LinkedIn marketing tools everybody needs to use!” Marko asserts.
One more tool that Marko reveals in his post is Discover.ly. He tells business owners that this marketing tool is a Chrome extension that can retrieve additional information about prospects that’s missing in LinkedIn. It can also be used to make connections easier, say by showing mutual Facebook friends. Marko adds that Discover.ly gives marketers even more options for researching prospects and connections.
The last LinkedIn marketing tool that Marko talks about in his new post is Leadfeeder. He says that this powerful tool allows business owners to see other companies that are visiting their profile. Thus, it can reveal hidden prospects. “That can help you start the conversation needed for future collaborations,” Marko emphasizes.
Marko states that all of these LinkedIn marketing tools offer functions that simplify marketing work on the platform. For instance, both DuxSoup and ProTop automate visits to prospects’ profiles. This saves marketers a lot of time. He also informs readers that they also give entrepreneurs options to encourage engagement as they also save prospects’ profile data. He adds that all of these LinkedIn marketing tools can be of use to business campaigns.
Marko and IM Consultant Services have been helping SMEs (small- to medium-sized businesses) for years. He and his company offer consultation services to business entrepreneurs who are seeking help so that their businesses reach a better return on investment. Marko reveals that helping business owners to create and grow their businesses has long been his passion.
Marko offers a lot of services through IM Consultant Services, all intended to help marketers and business owners achieve success. Marko states that he publishes new posts regularly too to help them with their businesses. He says that those who are interested can read his blog or visit him online at IM Consultant Services if they want to learn more about the company and its services. He further says that those who want to know more can also contact him directly by phone or email.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
