No Longer Niche, Firms Sites Cater to Female Investors
March 16, 2013 at 14:51 PM EDT
They make less money but live longer - two trends that make saving for retirement more daunting for the female half of the U.S. population. To cater to this group, a number of personal finance sites that focus on women have cropped up to help them wade through the intricacies of financial planning.