BUFFALO, N.Y., May 3, 2012 (GLOBE NEWSWIRE) -- In 2010, New Era launched its "Fly Your Own Flag" campaign, crowning extraordinary individuals as "Flagbearers." The marketing campaign, now in its third year, once again will highlight unique leaders that will serve as brand ambassadors to New Era.
New Era defines a "Flagbearer" as someone who has a unique story or unusual perspective, and conveys that in a dynamic way. They are individuals who help lend authenticity to the brand across the sports, music and entertainment industries and embody and capture the essence of what it means to 'Fly Your Own Flag.'
"The new 'Flagbearers' are individualists who symbolize our brand's core values of authenticity and self-expression," said Kelli Coppola, Director, Global Marketing. "The 'Flagbearers' are masters of their craft and chosen to encourage and inspire others to be true to themselves. We're excited to unveil our Flagbearers to our loyal fan base and continue to spread the message of self-expression."
The 2012 New Era "Flagbearers" include some of the most well respected athletes, entertainers and entrepreneurs today. They include:
The four "Flagbearers" will be highlighted in the brand's national, multi-media advertising plan which includes print, digital, outdoor ads, TV and non-traditional media.
Fans can visit http://www.neweracap.com/flagbearers to learn more about all the New Era's "Flagbearers" and view videos highlighting each individual.
Dana Marciniak, New Era
716.604.9259 or 716.536.9913
About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG™." The Company is headquartered in Buffalo, N.Y.and operates facilities in Canada, Europe, Brazil, Japanand Hong Kong. For more information, visit www.neweracap.com.
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