May 03, 2012 at 14:36 PM EDT
GE Bright from the Start(TM) Bulb Now ENERGY STAR(R) Qualified

EAST CLEVELAND, Ohio, May 3, 2012 (GLOBE NEWSWIRE) -- (NYSE:GE)GE's award-winning Energy Smart® Bright from the StartTM bulb is the nation's first hybrid CFL light bulb to receive ENERGY STAR® qualification. This innovative hybrid bulb combines the best features of an incandescent, CFL and halogen bulb in one. The result is an instant-on technology that uses 75 percent less energy than an incandescent bulb and lasts eight times longer.

"The ENERGY STAR qualification is just one more validation of how truly special this light bulb is," says Jeff Patton, general manager of consumer marketing, GE Lighting. "It's already been widely embraced by consumers and received top-notch award nods. We're so pleased that this latest recognition now conveys this important energy-saving distinction."

GE engineers carefully crafted this bulb to eliminate the delayed start associated with the CFL bulb. They discovered a solution by nestling an instantly bright halogen capsule inside the swirl of a compact fluorescent light bulb. The halogen element comes on instantly and turns off once the CFL comes to full brightness, thus preserving the energy efficiency of the bulb. It's also housed in the incandescent-shaped shell consumers are used to and has an extremely low amount of mercury: 1 mg. CFLs typically contain 1.5 mg to 3.5 mg of mercury.

When comparing the 15-watt hybrid halogen-CFL with a light output of 800 lumens to the standard 60-watt incandescent with 840 lumens, consumers will see an energy savings of $39 over the life of the bulb (seven years at 3 hours of usage per day).

Available in both Soft White and GE Reveal® styles, the GE Energy Smart Bright From The Start 15- and 20-watt bulbs are meant to replace 60- and 75-watt incandescent bulbs. Retailers set prices, but customers could expect to pay $5.99-$9.99 based on product line and wattage.

To find out just how much they can save by making the simple switch to this bulb, consumers can visit www.GELighting.com/Lighttransforms to calculate their savings.  

About GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs over 17,000 people in more than 100 countries, and sells products under the Reveal® and Energy Smart® consumer brands, and Evolve™, GTx, Immersion™, Infusion™, Lumination® and Tetra® commercial brands, all trademarks of GE. General Electric (NYSE:GE) works on things that matter to build a world that works better. For more information, visit www.gelighting.com.  

CONTACT: David Schuellerman
         GE Lighting
         1975 Noble Road, Cleveland, OH 44112
         216.266.9702
         david.schuellerman@ge.com
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