The death of denim? Blame 'athleisure' By: CNBC.com News August 08, 2014 at 11:43 AM EDT With back-to-school shopping in full swing you would think jeans are on the shopping list, but you would be wrong. The trend has shifted to casual wear. Read More >> Related Stocks: American Eagle Outfitters GUESS Gap L Brands Lululemon Athletica Nike Inc Piper Jaffray Companies Under Armour Urban Outfitters VF Corp