HotLink®
Corporation, the market leader in transformation solutions for
heterogeneous virtualization management, today launched the Hotlink VAR
Program to address the broad market need of VMware customers to tier
virtual infrastructure, contain costs, and unify management. HotLink
certified VARs will be able to offer customers a first-of-its-kind
virtual integration and transformation platform that extends VMware
management infrastructure to natively support other hypervisors,
including Microsoft Hyper-V, Citrix XenServer, and Red Hat Enterprise
Linux (KVM). HotLink VARs with existing virtualization practices will
now be able to offer high-value virtualization engagements that
differentiate their business while enabling customers to significantly
reduce virtual infrastructure costs, increase agility, and eliminate
vendor lock-in.
The new HotLink VAR Program provides opportunities for value added
resellers focused on virtualization technologies to enhance their
offerings with HotLink's flagship product, HotLink SuperVISOR™ for
VMware, an enterprise-class, fully automated platform for server
deployments spanning all major virtual infrastructures. The HotLink
technology is unique in that it is deployed as a plug-in to VMware
vCenter; no additional console is required to support cross-platform
hypervisors. With many large IT shops growing their virtual
infrastructure well over 30 percent per year, a top priority is
containing the cost while minimizing the management and operational
complexity. Tiered virtual infrastructure is the natural outcome of the
aggressive expansion of virtual infrastructure over the past several
years.
“We’ve focused on virtualization deployments for years and have built a
significant install base of growing VMware customers. Unlike the early
years, much of the financial benefit of this success now goes to VMware,
not us,” said Don James, CEO of BEAR Data Solutions. “By partnering with
HotLink, we can expand our software, support and service offerings to
VMware customers, while significantly improving our top and bottom line.
To provide the expertise and technology that allows our customers to
extend their VMware deployments cross-platform is a win for everyone.”
The rapid adoption of server virtualization generates a sizable market
demand for knowledgeable and experienced partners to provide the
technical skills to plan, implement, and expand these deployments. The
next phase of growth creates even more opportunity for value added
resellers to deliver expert assistance in diversifying, optimizing, and
scaling virtual infrastructure of rapidly growing VMware shops. The
HotLink VAR Program provides partners the opportunity to become the
trusted advisors that help customers capitalize on existing investments
in VMware while tiering virtual workloads and aligning hypervisors based
on use case, application type, service level requirements, and budgetary
constraints.
The new HotLink VAR Program requires that providers have existing skills
and experience in server virtualization as well as the completion of
HotLink sales and technical certifications. Those with experience in
multiple server virtualization technologies will have particular
affinity for the program. Key benefits of the HotLink VAR Program
include:
Comprehensive sales and technical training on HotLink products
In-depth knowledge transfer of heterogeneous virtualization management
Sales and technical support, pre- and post-sales
Joint marketing programs and sales tools
Joint selling opportunities
Ongoing customer revenue from service and support
Aggressive software discounting
Special financial incentives for new partners
“Our North America VAR Program is an exciting next step for HotLink as
we extend our heterogeneous virtualization expertise and sizable
business opportunity to our new partners through a best-in-class, highly
lucrative VAR program,” said Lynn LeBlanc, CEO and founder of HotLink.
“For top VMware resellers that want to be at the forefront of the next
stage of growth in server virtualization, HotLink is a perfect fit. Our
unique technology gives partners a cutting-edge, highly differentiated
solution that allows customers the freedom to mix and match virtual
infrastructures while fully leveraging their existing VMware investment.”
VARs across North America can join the HotLink VAR Program by meeting
the program qualification criteria and completing the HotLink training
and certification program. Partners have already begun participating in
the HotLink VAR Program including BEAR Data Solutions and BroadCloud
Communications. For information on joining the HotLink VAR Program at http://hotlink.com/partners/vars.html.
Hands-On with HotLink at Microsoft Management Summit, Citrix Synergy
and Interop
HotLink will be showcasing HotLink SuperVISOR for VMware at upcoming
industry events, including the Microsoft
Management Summit, April 16 – 20, Las Vegas in Booth 632 and Citrix
Synergy, May 9 – 11, San Francisco in Booth 617.
Founded in early 2010 by data center software veterans and the founders
of FastScale Technology, Inc. (acquired by VMware), HotLink Corporation
is on a mission to transform real-world IT with the first true
heterogeneous data center system management platform for virtual, cloud
and physical computing infrastructure. Early customers include
enterprise IT organizations spanning technology, financial services,
telecommunications and Internet search. HotLink’s advisory board
includes visionary leaders from Facebook, E*TRADE, Clorox, Citrix, BMC,
and Flextronics. HotLink is a privately held, venture capital backed
company based in Sunnyvale, California. For more information, visit www.hotlink.com.
