PADUCAH, Ky., Sept. 16 Up and coming Christian Rock artist Andrew Witt is drumming up a stir, announcing his unique sponsorship by Dippin' Dots Ice Cream.
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Witt, former lead singer of the band Rough Draft, has partnered with Dippin' Dots, Inc. to deliver his message nation wide. Witt is performing alongside Aaron Shust in Chris Sligh's Back to School Tour: The Stimulus Package, in his first tour since he began his solo career. The 24-date tour opened Sept. 11 in Washington, Pa.
"Corporate sponsorship is a crucial ingredient for successful touring," said Witt's manager Mitch White. "We're pleased to have Dippin' Dots' backing for this tour. They are a great fit and have been incredibly supportive of Andrew."
"It's always extremely fun watching people's eyes light up when we pull into the parking lot and the first thing everyone sees is a giant Dippin' Dots trailer," Witt said. "The people who really crack us up, though, are the brave souls on the highway who write on pieces of paper saying they want us to pull over to get some ice cream! I guess Dippin' Dots are just that amazing that people are even willing to stop in the middle of their road trip to grab a cup full."
The relationship between Dippin' Dots and Witt began three years ago at a Gospel Music Association event in Estes Park, Colo. Dippin' Dots franchisee Keith Wren met Witt at the event and was amazed by his talent.
"It was phenomenal to watch him play his guitar and sing," Wren said. "It was obvious this kid [who was 15 at the time] had a gift."
Wren, who is now close friends with the Witt family, introduced the band to Dippin' Dots, Inc. in the spring. With both the band and the product reaching a young, wholesome demographic, the partnership was a perfect fit.
"Nothing got me more excited when I was a kid then eating a bunch of Dippin' Dots and that still stands true as I'm growing up so partnering together just seemed like a perfect fit," Witt said.
Witt is produced by former American Idol contestant Chris Sligh. Witt and Sligh have been collaborating with other Christian artists, writing songs for Witt's upcoming solo album.
Dippin' Dots(R) are tiny, cryogenically frozen beads of ice cream, yogurt, sherbet and flavored ice. Invented in 1988 by microbiologist and entrepreneur Curt Jones, Dippin' Dots(R) offers more than two-dozen different flavors, plus seasonal flavors. The company's administrative and production headquarters are located in Paducah, Ky. Dippin' Dots(R) are sold in more than 200 retail locations and thousands of entertainment venues and special events nationwide. The company's Global division oversees licensees in 13 countries. Locations and company information are available at www.dippindots.com.
SOURCE Dippin' Dots
