BURLINGTON Mass., Dec. 2 /PRNewswire/ -- Intermountain Community Bancorp is pleased to announce the deployment of a remarkable relationship building tool from Econiq. This unique software solution was designed specifically for community banks to capture customer information within an analytical matrix that alerts the banker to products and services that may be a good fit.
The Econiq software has been proven to deliver a 20% increase in customer relationships for banks, and a commensurate increase in customer satisfaction.
The bank plans to implement the program throughout its entire branch network, which includes Panhandle State Bank in Northern Idaho, Magic Valley Bank in Southern Idaho, and Intermountain Community Bank in the Nampa/Caldwell area, Eastern Oregon, and Eastern Washington. The software will also be used at the bank's Customer Care Center.
Cindy Quillin, President of Community Banking, says that this technology will promote more aware, attentive and personal interactions with every customer. "Our bank is committed to building relationships every customer values for life."
"Every day our customers tell us about things that are going on in their lives that present us with opportunities to provide them with a better service. The problem is that 9 times out of 10 what we hear is not retained, or used appropriately," explains Quillin. "The Econiq solution allows our frontline staff to capture this type of information easily, quickly and systematically. Econiq then uses the data to identify products or services that might be useful to the customer. It's simple, smart and swift -- the customer gets superior service and the bank recognizes more opportunities. Econiq helps us listen better, remember more, take immediate action, and improve our customers' lives."
The Econiq solution also provides the bank with historical and real time reporting that gives them an unprecedented insight into what is happening at the frontline. This provides the bank with a clear understanding of its relationship effectiveness from the branch levels down to individual staff members. "We will be able to identify where some of our staff may need support, coaching and development," comments Quillin.
No integration with legacy systems is required -- the solution uses the data recorded and gathered at the time of customer interaction to provide real insights into opportunities gained and lost.
The Econiq solution will also be used by Intermountain Community Bancorp to help them streamline and automate back office processes to drive productivity and efficiency gains.
"One of the things we really liked about the Econiq solution is its completeness, from helping our staff to provide better service through ensuring that new processes are rolled out effectively. It's good for our customers, it's good for our staff and it's good for our business," Quillin concludes.
The Econiq solution is showing quantifiable improvements of up to 20% in frontline sales, increased profitability and staff effectiveness.
For more information visit www.econiq.com or contact Rosemary Turley on +781 685 4634
SOURCE Econiq
