NETANYA, Israel, April 15, 2010 /PRNewswire-FirstCall/ -- Cellcom Israel Ltd. (NYSE: CEL) (the "Company") announced today that Mr. Refael Poran, will be leaving his office as the Company's vice president of business costumers. Mr. Poran will continue to serve in office until his successor is appointed and assumes his responsibilities.

Mr. Poran served as the Company's VP business costumers for the last four years, during which he had a valuable contribution in adjusting the Company's business costumers division to the changes in the Israeli communications market, in turning the Company's landline services into one of the Company's growth engines as well as in reinforcing the Company's business costumers' base.

Mr. Amos Shapira, the Company's CEO thanked Mr. Poran on behalf of the Company's employees, management and shareholders for his loyal partnership and wished him success.

About Cellcom Israel

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.292 million subscribers (as at December 31, 2009) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel's technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling advanced high speed broadband multimedia services, in addition to GSM/GPRS/EDGE and TDMA networks. Cellcom Israel offers Israel's broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Through its broad customer service network Cellcom Israel offers its customers technical support, account information, direct to the door parcel services, internet and fax services, dedicated centers for the hearing impaired, etc. As of 2006, Cellcom Israel, through its wholly owned subsidiary Cellcom Fixed Line Communications L.P., provides landline telephone communication services in Israel, in addition to data communication services. Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please visit the Company's website http://www.cellcom.co.il

    Company Contact                Investor Relations Contact
    Yaacov Heen                    Porat Saar & Kristin Knies
    Chief Financial Officer        CCG Investor Relations Israel & US
    investors@cellcom.co.il        cellcom@ccgisrael.com
    Tel: +972-52-998-9755          Tel: +1-646-233-2161

SOURCE Cellcom Israel Ltd.