NEW YORK, Nov. 9, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

http://www.reportlinker.com/p0325501/2010-Europe-Vehicle-Owners-Perceptions-of-Materials-Used-in-the-Production-of-Vehicles.html

This study investigates consumers' knowledge and perception of materials used in the production of vehicles. Vehicle owners perceive themselves as having moderate awareness of such materials. Such knowledge is also moderately important. The highest level of importance is placed on structural frame / chassis and engine/drive-train components. The most contributing attributes to rating a material "important" are: reliability / durability and safety rating. A large proportion of vehicle owners still need to be educated with the benefits the various materials. It appears that vehicle owners perceive that the inclusion of "green" technologies in a vehicle means that important driving / safety features are abandoned for the sake of environment.

Table of Contents

Research Objectives, Method Details, and Demographics

5

Executive Summary

12

Awareness of the Materials

17

Reinforcing Fibers

28

Bioplastics

37

Exterior Panels

44

Interior Trims

58

Side and Rear Windows

70

Lubricant Oils

77

Structural Frame and Chassis

89

Beliefs, Attitudes, and Behavior

99

Market Segmentation

104

Appendix

114

About Frost & Sullivan

134

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