NEW YORK, Nov. 9, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
This study investigates consumers' knowledge and perception of materials used in the production of vehicles. Vehicle owners perceive themselves as having moderate awareness of such materials. Such knowledge is also moderately important. The highest level of importance is placed on structural frame / chassis and engine/drive-train components. The most contributing attributes to rating a material "important" are: reliability / durability and safety rating. A large proportion of vehicle owners still need to be educated with the benefits the various materials. It appears that vehicle owners perceive that the inclusion of "green" technologies in a vehicle means that important driving / safety features are abandoned for the sake of environment.
Table of Contents
Research Objectives, Method Details, and Demographics
5
Executive Summary
12
Awareness of the Materials
17
Reinforcing Fibers
28
Bioplastics
37
Exterior Panels
44
Interior Trims
58
Side and Rear Windows
70
Lubricant Oils
77
Structural Frame and Chassis
89
Beliefs, Attitudes, and Behavior
99
Market Segmentation
104
Appendix
114
About Frost & Sullivan
134
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