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DealerTrack Experts to Speak on Digital Retailing and Vehicle Inventory Merchandising at Digital Dealer Conference in April

LAKE SUCCESS, N.Y., March 27, 2012 /PRNewswire/ -- DealerTrack (Nasdaq: TRAK) today announced that Peter Batten, director, Digital Retailing Solutions, and Dennis Carey, director, Inventory Management Solutions, will be featured speakers at the 12th Digital Dealer Conference, April 3rd-5th, in Orlando, Florida.

During their sessions, the DealerTrack experts will use real-world and best practice examples to demonstrate how technology can help move inventory and deliver bottom-line results to one's dealership.  The following are the details about the individual sessions:

  • Wednesday, April 4th – 11:00 – 11:50 a.m.Why Move More of Your Dealership's Sales Process Online? (Session 215 - Peter Batten) – According to Batten, "Today's path to a vehicle sale is more likely to be electronic than face-to-face.  This shift in consumer preference holds enormous benefits for dealerships, if a dealer embraces it. By moving more of the sales process online, it will lead to more engaged consumers, more qualified leads, and faster sales for a dealership."
  • Wednesday, April 4th – 4:30 – 5:20 p.m.Internet Time to Market: How to Buy and Sell Pre-Owned on the Internet (Session 246 – Dennis Carey) – "The proper use of technology, and specifically the Internet, can dramatically improve the overall profitability and efficiency of a dealership," said Carey. "Some of the largest and most progressive dealer groups in the country are more effectively managing and moving inventory in their dealerships through the use of the latest inventory management solutions and innovations."

In addition to these sessions, DealerTrack will be exhibiting its Digital Retailing solutions, award-winning Dealer Management System (DMS), its new DealerTrack eCarList inventory management platform, and mobile apps at the DealerTrack booth (#509).

About DealerTrack (

DealerTrack's intuitive and high-value software solutions and services enhance efficiency and profitability for all major segments of the retail automotive industry, including dealers, lenders, OEMs, agents and aftermarket providers. DealerTrack, whose solution set for dealers is the industry's most comprehensive, operates the largest online credit application network in the United States, connecting over 17,000 dealers with more than 1,100 lenders.  DealerTrack's Dealer Management System (DMS) provides dealers with easy-to-use tools and real-time data access to enhance their efficiency.  DealerTrack's Inventory offerings provide vehicle inventory management and merchandising solutions to help dealers drive higher in-store and online traffic with state-of-the-art, real-time listings, accelerate used-vehicle turn rates, and increase dealer profits. DealerTrack's Sales and F&I solutions allow dealers to streamline the entire sales process as they structure deals from a single integrated platform.  Its Compliance offering helps dealers meet legal and regulatory requirements, and protect their assets.  DealerTrack also offers additional solutions for the automotive industry, including electronic motor vehicle registration and titling applications, paper title storage, and digital document services. For more information visit:


SOURCE DealerTrack

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