BOSTON, April 18, 2014 /PRNewswire/ -- Swirl Networks, Inc., today announced that its beacon-powered in-store mobile marketing platform has been selected as a finalist in the Most Innovative Ad Technology - Product category for the MITX What's Next Awards. This year MITX combined its annual Innovation and Interactive Awards into a single show recognizing Boston's entire digital ecosystem.

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Since 1996, the MITX Award shows have grown to become the largest and most prestigious award competitions in the country for marketing innovations, celebrating the best creative and technological accomplishments emerging from New England.

"The finalists that emerged from an unprecedented number of submissions received for this year's MITX What's Next Awards demonstrate the creativity and innovation of our region's rich digital ecosystem," says MITX Board Member and Communispace Chief Operating Officer Howard Kogan, who serves as Chairman of the MITX What's Next Awards Advisory Committee. "From start-ups to large corporations and everything in between, the individuals behind this work continue to raise the bar for the entire digital community."

Swirl's in-store mobile marketing platform reinvents the retail shopping experience, helping marketers leverage the power of beacon technology to deliver relevant, personalized offers and digital content to consumers while they shop in retail stores. Swirl's platform is the leading enterprise-class solution for creating, managing and optimizing in-store mobile marketing campaigns. Top retailers such as Timberland, Kenneth Cole, and Alex and Ani use Swirl's platform and patent-pending micro-location technology to increase mobile engagement and influence buying decisions when and where it matters most.

"2014 is the year that retailers embrace beacons," said Swirl CEO, Hilmi Ozguc. "We're proud that MITX has chosen to recognize us as a pioneer in in-store mobile advertising technology and we are committed to working with retailers and marketers to successfully incorporate this technology into every shopping experience."

Swirl will be recognized with the other finalists at a gala awards ceremony traditionally attended by more than 1,000 of the region's top interactive marketing and technology professionals. Winners will be announced at the Westin Waterfront Hotel on May 29th. Tickets can be purchased at www.mitxawards.org/The-Ceremony.aspx.

The 2014 MITX Awards are sponsored by: HavasMedia, Miller Systems, PwC, TripAdvisor, Bingham, Cassidy Turley, SapientNitro, and Atom Group.

About Swirl Networks
Swirl is the leading enterprise-class beacon marketing platform provider helping large-scale retailers leverage the power of mobile to attract and influence consumers while they shop in stores. Top retailers such as Timberland, Kenneth Cole, and Alex and Ani use Swirl's patent-pending micro-location technology to increase store traffic, customer engagement and sales conversions. The company is led by an accomplished entrepreneurial team and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners. Learn more at swirl.com.

About MITX
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

SOURCE Swirl Networks, Inc.