Thicker Fuller Hair® Celebrates 20th Anniversary with Makeover Contest

STAMFORD, Conn., July 30, 2014 /PRNewswire/ -- Have you been stuck in a style rut? If you're tired of looking lackluster, you're in luck. In honor of its 20th anniversary, Thicker Fuller Hair® wants to help re-energize your style! Starting today, Thicker Fuller Hair®, the natural solution to thinning hair, is asking its Facebook fans to submit an original photo with a caption explaining why they deserve a Thicker Fuller Hair® Makeover. Male and female fans will have the chance to win a trip to New York City, where they will receive a professional makeover including a hair, makeup and wardrobe styling session, hair and makeup products, three new outfits, air fare, hotel accommodations and a trip stipend, valued in excess of $4,000.

"From the very beginning, Thicker Fuller Hair's mission has been to bolster confidence in men and women with fine and thinning hair by providing them with products that instantly volumize, while encouraging healthy hair growth," said Newhall Laboratories Vice President of Marketing Jocelyn Yuan Riddle. "As far as Thicker Fuller Hair has come in the past 20 years, we know the brand's success is due in large part to its loyal fan base and this contest is a fun and exciting way to celebrate while giving back to our customers."

Women and men 18 and older can enter by "liking" the Thicker Fuller Hair® Facebook page and submitting a captioned photo through September 30, 2014, and Thicker Fuller Hair® Facebook fans can vote for their favorite contestants. Entries will be judged on makeover potential, quality of photo, overall appeal and number of votes received. Using these criteria, the judges will select five women and five men for the finalist stage.  

Thicker Fuller Hair® will feature the finalists on its Facebook page from October 17, 2014 through October 24, 2014, and ask fans to vote for the most makeover-worthy finalists to determine who the two lucky grand-prize winners will be. Fans can share their favorite contestants with friends via Facebook and Twitter. Winners will be announced on or about October 29, 2014. Thicker Fuller Hair® Makeover in NYC contest will be promoted on product packaging, social media and Thicker Fuller Hair® website.

Since its introduction in 1994, Thicker Fuller Hair® has been dedicated to providing advanced, natural solutions to the problems of fine and thinning hair. Designed for both men and women, Thicker Fuller Hair® products are formulated with Caffeine Energizers to help invigorate and energize the scalp and Cell-U-Plex technology, a synergistic blend of pure plant extracts, vitamins and proteins that infuse the hair shaft to instantly bodify and amplify fine, thin hair. Thanks to these innovations, Thicker Fuller Hair will always keep your locks looking their best.

Visit www.thickerfullerhair.com or Facebook.com/ThickerFullerHair to learn more.

About Newhall Laboratories

Newhall Laboratories (a Brynwood Partners company) acquires and reinvigorates classic personal care and beauty brands, bringing deep consumer marketing, product innovation and retail expertise to some of America's most trusted brands. Soft & Dri®, L.A. Looks®, Dep®, Thicker Fuller Hair®, Zero Frizz®, Pure & Natural® and La Bella® are among the company's brands.  For more information, please visit www.newhalllabs.com.

SOURCE Thicker Fuller Hair

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