BOSTON, Sept. 2, 2014 /PRNewswire/ -- Graham-Pelton Consulting, Inc., a leading global fundraising and management consulting firm serving the non-profit sector, announced today that Alicia Reed has joined the firm in 2014 as Vice President.

Prior to joining Graham-Pelton, Ms. Reed was Principal Analyst at Eduventures, a national firm providing research services to the higher education sector. Ms. Reed also held roles as the Director of Parent Fundraising and Programs at the University of Pennsylvania and the Director of Alumni Programs and Annual Giving at Northeastern University, and served as the Director of Partnerships at New Profit Inc. Ms. Reed's expertise focuses on the development of innovative solutions and foundational work in gift officer productivity, campaign message testing, managing returns on investments, raising mega-gifts, and dean's fundraising.

Graham-Pelton CEO Craig Leach said, "Alicia brings years of experience in development with particular emphasis on metrics.  This era of fundraising calls for measurements of productivity, major gift fundraising, and return on client investment, and Alicia has led the way on these issues in her career."

About Graham-Pelton

Graham-Pelton Consulting, Inc. is a leading fundraising and non-profit management firm with offices around the globe and is the trusted advisor and partner to leading impact-driven institutions across all sectors of the non-profit world. The firm customizes fundraising services to the needs of the client and the institution's culture, providing campaign management, planning studies, board training and development, major gift counsel, interim staffing, and other uniquely tailored services. Learn more at grahampelton.com

SOURCE Graham-Pelton Consulting, Inc.