NEW YORK, Oct. 16, 2014 /PRNewswire/ -- Video has skyrocketed as a preferred form of content in the digital realm, making it a must-have for every communications strategy. Even though PR and marketing teams are often starved for resources to build a sufficient content engine, videos are unique in their ability to innovate and save money at the same time. MultiVu's Executive Producer Larry Cardarelli and Senior Vice President of Multimedia, Kevin West suggest the following tips to help marketers get the most value out of their video creation strategies:

• Craft a multifaceted story. West challenges marketers to spend more time researching and brainstorming the different story angles that can be surfaced from a single concept that can be shared over time. 
• Make the quality fit the context. According to Cardarelli, content should either be well written and produced or be over-the-top adorable, shocking or starring an A-list entertainer in order to compensate for a lack of production value.
• Pay close attention to social media trends. Cardarelli also notes that before social media, the value of a 6 second video was unimaginable. Today, it is a highly coveted format that brands are yearning to replicate.
• Distribute videos beyond owned channels. "Look beyond just the Facebook videos and consider the other avenues that you can distribute that video," says West, "How else can you get your videos online in front of all the different target audiences that you want?"

For more insights and discussion on the value of videos in PR and marketing, read the latest blog post "Spend Money to Make Money: Why Videos Are a Worthy Business Investment" on Beyond PR: http://prn.to/1pgSLy3

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