NEW YORK, Jan. 6, 2015 /PRNewswire/ -- Grey today announced that its Grey New York flagship office has been selected as the advertising agency-of-record in the Americas for PANDORA, following a comprehensive review. In addition, WPP's Maxus has been named media planning and buying agency-of-record and Cohn & Wolfe has been named public relations agency-of-record.
World-renowned for its high quality and hand-finished jewelry at affordable prices, PANDORA designs, manufactures and markets modern jewelry made from genuine materials. Inspiring women to embrace their individuality and express their personal style, PANDORA's romantic and feminine jewelry captures the unforgettable moments of life. PANDORA's unique and detailed designs combining traditional craftsmanship with modern technology are sold in more than 80 countries across six continents through approximately 10,000 points of sale, including more than 1,200 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange.
Grey New York will provide creative brand advertising, both traditional and digital, and co-op communications. The agency's first work will break timed to Mother's Day. Cohn & Wolfe will lead consumer and trade public relations to support the integrated program, including media relations, influencer relations, events and content marketing.
Scott Burger, President, The Americas of PANDORA, said, "Grey demonstrated superb creativity, strategic thinking, integrated capabilities and a deep understanding of our business. We look forward to working with this great WPP team to leverage the growth and success of PANDORA in the years ahead. Our partnership will help PANDORA maximize the significant spending power of national investments and our retail partners' cooperative advertising in delivering a consistent brand message to consumers that love PANDORA jewelry."
Michael Houston, Chief Executive Officer of Grey North America, said, "PANDORA is a global pacesetter in jewelry and a style icon. We are delighted to welcome them to our client roster."
About Grey
Grey New York is the flagship headquarters of Grey, the advertising network of Grey Group, which is led by James R. Heekin III, Chairman and CEO. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY). Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip roster of many of the world's best known companies : Procter & Gamble, GlaxoSmithKline, Diageo, Kellogg's, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts, Nestle, Papa John's and T.J. Maxx. Grey was recently named Global Agency Network of the Year by Campaign magazine. (www.grey.com)
About Maxus
Maxus Global is part of GroupM, the world's largest media investment management group that serves as the parent company of all WPP media agencies, and which buys over one third of the world's media every day. The newest of GroupM's agencies, Maxus Global is the only agency born in the digital age and the fastest growing global media network for the last five years (Source: RECMA.) Maxus Global employs over 2,500 people across 55 markets in 70 agencies worldwide and works for some of the world's most well-known advertisers. It was named Campaign's Global Media Network of the Year 2011, Adweek's US Agency of the Year 2011, and one of Ad Age's 'Agencies to Watch' for 2012. For more information, visit www.maxusglobal.com.
About Cohn & Wolfe
Cohn & Wolfe, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency's strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 40-year history, Cohn & Wolfe's award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world. Cohn & Wolfe was named Agency of the Year by PRWeek in 2013, and a Best Place to Work by PRWeek, Crain's NY, Advertising Age and PR News. The agency has more than 1,100 employees in over 50 offices across North America, EMEA and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group.
Contact: Owen Dougherty
212-546-2551
odougherty@grey.com
Katy Kelley
212-798-9773
katy.kelley@cohnwolfe.com
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SOURCE Grey
