DETROIT, April 7, 2015 /PRNewswire/ -- MGM Grand Detroit, a unit of MGM Resorts International, today announced McCann Detroit in Birmingham, Mich., is now its integrated agency of record. The agency selection follows a competitive review and is effective immediately.
"Much like MGM Grand Detroit, McCann Detroit is in the center of the action and excitement in the city. When you combine that with the agency's strategic vision and innovative creative insight, you have a winning partnership," said President and Chief Operating Officer Steve Zanella. "We are already a premier destination resort hotel and casino. With McCann Detroit's help, we'll now take that to the next level and raise our profile as a must-do entertainment destination for locals and those who have not visited us before."
"We're excited to partner with MGM Grand Detroit to bring even more vibrancy to the business and generate further interest and enthusiasm among both potential visitors and regular customers," said Mel Smart, Executive Vice President and General Manager of McCann Detroit. "Our extensive knowledge of the trading area and our innate creative capabilities will help drive MGM Grand Detroit to new heights."
About MGM Grand Detroit
The only Forbes Four-Star hotel in the City of Detroit, the only Forbes Four-Star spa in Michigan, and AAA Four Diamond Award-winning hotel, MGM Grand Detroit is the city's first and only downtown hotel, gaming and entertainment destination built from the ground up. The hotel features 400 chic and stylish guest rooms, including nine rooftop VIP suites and 56 opulent corner suites. Guests enjoy signature restaurants; two by world-renowned Chef Wolfgang Puck and the property's own sports pub, TAP at MGM Grand Detroit; casual dining options; lounges; high-energy nightlife; and the only resort-style spa in Southeast Michigan. More than 30,000 square feet of meeting space hosts everything from large corporate events to intimate black-tie affairs. MGM Grand Detroit is a wholly owned subsidiary of MGM Resorts International (NYSE: MGM). For more information, visit www.mgmgranddetroit.com or call toll free at (888) 646-3387.
About McCann Detroit
McCann Detroit (http://mccanndetroit.com/) part of McCann Worldgroup, is a full-service creative advertising agency dedicated to brands, consumers and culture. Located in Birmingham, Michigan, the company has more than 170 employees and serves a variety of clients, including Pure Michigan, General Motors, ALDI, Ameriprise Financial and Priority Health.
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SOURCE McCann Detroit
