NEW YORK, July 29, 2015 /PRNewswire-iReach/ -- Christina DiMauro Kelly has worked in the fashion industry, alongside some of the top names in the industry. Her styles have appeared in Vogue, Vanity Fair, Allure and other trendsetting magazines, putting Kelly's reputation in the international spotlight.
Photo - http://photos.prnewswire.com/prnh/20150727/245863
According to Christina Kelly, the fashion market for Muslim women is relatively untapped – but that's about to change. Big-name designers are creating special collections to woo the Muslim women's market, all because of a recent report from Thomson Reuters.
According to Thomson Reuters, in 2013, Muslims around the world spent $266 billion on footwear and clothing, which is significantly higher than the Italian and Japanese fashion markets combined. In 2019, this figure is expected to balloon to $484 billion. Also, the spending power of Islam will equal that of Christians and other religious groups by 2050.
Because of these numbers, several popular designers have introduced collections for Muslim women. The Muslim population is a growing demographic of youth, which makes them a crucial consumer segment for most markets.
The Islamic commodities market began with finance and food, but it is now including fashion. DKNY began the new trend last year when it unveiled a capsule women's collection for Ramadan. Tommy Hilfiger followed suit last June with its own Ramadan collection. Other fashion designers are offering Ramadan-themed lines this year, including Zara, Net-a-Porter, Mango and Oscar de la Renta.
Among Muslim communities, Ramadan is quickly becoming a holiday for consumer spending. However, recent reports indicate that designers will soon start targeting Muslim shoppers beyond Ramadan. More brands intend to develop seasonal collections.
Several Japanese clothing companies now offer special modest-wear collections that include loose skirts, dresses and blouses, as well as traditional hijabs and kebayas. However, they do not mention Ramadan or Muslims, possibly because Muslim-focused fashions have the potential to serve various other cultures in an emerging "modesty movement."
Oscar de la Renta, Tommy Hilfiger and DKNY offered their collections in the Middle East exclusively. Zara and Mango's capsules are available online, but only if you buy from their websites' Middle Eastern versions. However, these collections are likely to reach Western stores in the near future.
Christina Kelly has an extensive background in the business, fashion and real-estate worlds. She has helped close multimillion-dollar commercial and residential property deals in Manhattan, and has closed several high-end deals herself.
Kelly has worked closely with the Special Events Director—as well as the entire Special Events team—at the corporate headquarters of Ralph Lauren. She had the opportunity to work directly with Mr. Lauren, handling design, catering, seating arrangements and more.
Kelly was recently the Public Relations Director for designer Alberta Ferretti, owner and founder of Aeffe S.p. A., a fashion house located in midtown Manhattan. She worked closely with major publications such as Vogue, Glamour and Cosmopolitan. Additionally, she worked with buyers from high-end department stores including Neiman Marcus, Barney's New York and Bergdorf Goodman.
Presently, Christina Kelly is a public relations and fashion consultant, working with a wide variety of high-end clients. Combining an innate business sense with fashion and style helps make Christina Kelly a true asset to her clients and business partners.
Media Contact: Christina Kelly, Christina Kelly, 917-975-2505, ckelly995@gmail.com
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Christina Kelly
