LOS ANGELES, Sept. 29, 2015 /PRNewswire/ -- The company that brought you viral video sensation Kid President and the "Kitten Therapy" street stunt is partnering with Hershey's Kisses chocolates to create yet another inspiring and joyful initiative that is catalyzing meaningful conversation throughout the country for "Strangers Surprised by an Unusual Reminder to Care". Inspired by the video, people across the nation are showing acts of kindness to loved ones, neighbors, coworkers and even strangers. Premiering today, exclusively on SheKnows.com, "Strangers Surprised by an Unusual Reminder to Care" is hosted on SoulPancake's YouTube channel, where viewers catch passers-by being surprised by a reminder to share a kind gesture to spread positivity and joy.
The unscripted video documents handheld multicolored foil parachutes floating down from the top of a busy shopping center. Attached to the parachutes are cards in the shape of Hershey's Kisses chocolates with a prompt encouraging the recipient to #ShowYouCare. SoulPancake's cameras were onsite to capture the organic reactions of the participants and their sincere gestures of kindness including group hugs, dancing and plenty of high-fives.
"It seems we are growing less present and aware of our surroundings," said Golriz Lucina, Creative Director for SoulPancake. "Making a connection with a stranger, and even our friends and loved ones, seems like a lot of effort; and we get caught up in the busyness of our everyday lives. For the #ShowYouCare initiative, we set out to joyfully remind people that taking a moment to show you care, is actually our second nature as humans. We all want to feel connected to each other - and a small act of kindness, even just looking someone in the eye and smiling, can really impact the world in a positive way."
SoulPancake and Hershey Kisses chocolates are taking this movement to various cities across the country with impromptu parachute drops in Los Angeles, New York, Nashville, Portland and Miami throughout the week. The effect will be contagious as people are extending an extra loving hand to those around them.
"We're excited to partner with SoulPancake to show people that a simple gesture can go a long way in affecting someone's day. Giving a compliment, flashing a smile or even handing out a small piece of chocolate, like a Kisses chocolate can brighten even the gloomiest of days," said Ian Norton, Director, Hershey's Kisses brand. "We want to inspire people to take a minute out of their day to shows others that they care."
Throughout the campaign, SoulPancake and Hershey's Kisses chocolates will be encouraging people to show they care by using #ShowYouCare on social media to acknowledge a kind act, pay a compliment, or give a virtual high-five in the hopes that their friends do the same.
Each #ShowYouCare post helps to spread the message of kindness and joy across America and beyond.
For more information on SoulPancake and "Strangers Surprised by an Unusual Reminder to Care", please visit www.soulpancake.com.
For more information on Hershey's Kisses Chocolates, please visit, hersheyskisses.com or find us on Facebook and Twitter @HersheysKisses.
About SoulPancake
New media and production company SoulPancake was founded by Rainn Wilson with a mission to create entertaining and inspiring content about the human experience. SoulPancakes' signature style of content blends emotional, thought-provoking storytelling with energetic and quirky visuals. SoulPancake has built large, loyal, socially conscience millennial audiences across multiple platforms including its Emmy Award-winning television division; Webby Award-winning premium YouTube channel (youtube.com/soulpancake) with nearly 1.5 million subscribers; and a first-rate creative agency services team that has worked with international brands such as Nestle, Disney, and the United Nations. Collectively, SoulPancake's social cause integrations and campaigns have helped to raise more than $2 million for charities such as cancer research, provide more than 3 million meals to the hungry, and activate more than 1 million people to help the homeless.
About The Hershey Company
The Hershey Company (NYSE: HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has more than 22,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.4 billion in annual revenues, includes such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.
At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society. This means contributing to a better life for its employees, consumers, communities, and ultimately, creating a bright future for children in need. This commitment is exemplified by Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care – thriving as direct beneficiaries of The Hershey Company's success.
Contact:
Christina Gravin, 805 229 1612, christina@sundaripr.com
Anna Lingeris, 717 649 7214, alingeris@hersheys.com
Video - http://www.youtube.com/watch?v=91XDjGmalYk&feature=youtu.be
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SOURCE SoulPancake
