Innovative app delivers engaging and convenient mobile experience
TORONTO, Oct. 14, 2016 /CNW/ - Today, RBC, a market leader in technological innovation, launched the RBC Rewards App for iOS and Android. The RBC Rewards app allows clients to see their RBC Rewards points accumulate, browse all the cool stuff they can redeem rewards points for and keep track of how much they need for their next dream vacation, all in one seamless and convenient experience right in the palm of their hand.
"The RBC Rewards app will allow clients to experience and interact with RBC Rewards in a whole new way," said Athena Varmazis, Vice President, Global Loyalty Program and Rewards, RBC. "With the RBC Rewards app, our clients will now have the functionality of the online Rewards platform, from tracking existing and pending points activity to browsing and redeeming for travel, merchandise and more while they're on the go."
How it works
In addition to viewing available points balance, pending points activity and history, the RBC Rewards app will feature the RBC Rewards website's functionality, optimized to the mCommerce shopping experience, giving clients the ability to:
- Search and book flights, hotels and car rentals, using a combination of points and cash
- Shop Apple and Best Buy products with points and cash
- Use points for RBC Rewards merchandise and gift cards
- Favourite items within the various catalogues and recent travel searches
- Get relevant offers and product recommendations based on interests
- Access RBC Mobile app and RBC Wallet app without having to sign in again
- iOS users can use the Touch ID feature to sign in
"As a world leader in mobile technology, RBC is committed to innovation and pushing the boundaries of what is possible in order to meet the evolving expectations of our clients," said Jacquelina Calisto, Vice President, Digital & Commercialization, RBC. "The Rewards app is another example of how we continually strive to provide best-in-class mobile solutions that offer real value and deliver an exceptional client experience." ."
The RBC Rewards app is now available in the Apple App Store and for Android users on Google Play. For more information on the app, go to www.rbcroyalbank.com/mobile/rbc-rewards-app/
ABOUT RBC
Royal Bank of Canada is Canada's largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 36 other countries. For more information, please visit rbc.com.
RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments, sponsorships and employee volunteer activities. In 2015, we contributed more than $121 million to causes around the world.
SOURCE RBC
