DENVER, April 4, 2017 /PRNewswire/ -- The Integer Group®, a commerce agency that lives at the Intersection of Branding and Selling®, has been appointed Digital Agency of Record for World Kitchen following a formal review. The Integer Group's Denver office will assume digital and social responsibilities for a diverse roster of well-known kitchenware brands including Corelle, Pyrex, Revere, Corningware, Chicago Cutlery, Baker's Secret, Snapware and Visions.
"Integer has emerged as the right partner to help us drive our business forward," said Kris Malkoski, President, Global Business & Chief Commercial Officer for World Kitchen. "We were looking for an agency to help us market our great brands in today's complex and fragmented digital space. Integer's ability to deliver end-to-end integrated communications and impressive digital capability matched extremely well with World Kitchen."
Integer will primarily oversee all digital strategy and campaign development, social media activity and content development, SEO, and media planning and buying. To start, the agency will focus on the re-launch of the popular Revere brand, followed by a number of assignments encompassing a broad range of digital marketing duties.
"As World Kitchen continues to innovate to meet the evolving needs in the home, we are excited to embark on this new partnership and for the opportunity to create more value through digital experiences," said David Battrick, Vice President, Digital for The Integer Group. "Integer will drive growth, build on the incredible brand affinity that exists and cement World Kitchen's leadership position."
World Kitchen joins The Integer Group's roster of clients including AT&T, FedEx, Kellogg's, LG, Mars/Wrigley, Michelin, P&G, Pella, PepsiCo, Starbucks and more. For more information, visit www.integer.com.
About The Integer Group®
We live at the Intersection of Branding and Selling®. A key member of Omnicom Group Inc., The Integer Group (www.integer.com) is a global, creative-fueled commerce agency that delivers innovative ways for brands and retailers to connect and engage with shoppers, turning moments of receptivity into moments of conversion. We use cultural insights to inspire creative ideas that build brands and accelerate purchase both in and out of store, moving people from living to looking to buying. The Integer Group has more than 1,100 associates in 27 offices across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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SOURCE The Integer Group
