Leading transportation logistics company uses LeadLife to track campaign performance and score and prioritize leads
ATLANTA, Jan. 27 /PRNewswire/ -- LeadLife Solutions (www.leadlife.com) announced today that Transplace, a leading provider of transportation management services and logistics technology, is using LeadLife's on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Transplace implemented LeadLife in October 2008 to help the company better communicate with prospects and to track and measure marketing campaign performance and response rates.
Additionally, Transplace is using LeadLife to score and prioritize leads, based on prospect behaviors, before passing them over to its sales force. Leads determined to be not yet ready for sales contact are nurtured using LeadLife's automated drip marketing processes.
Bill Hale, VP of marketing and business development for Transplace, cited time management and increasing the value of lead generation dollars as key reasons for choosing marketing automation and LeadLife in particular.
"Although there are a lot of programs out there, the rich features from LeadLife provided the best set of benefits for Transplace. The software's flexibility and the LeadLife team's willingness to tailor its solutions to our business were also important. LeadLife is very customer-centric in its approach."
Like other companies in its market sector, Transplace experiences long sales cycles and generates a volume of leads from such varied sources as print and online advertising, email marketing and direct mail, and industry trade shows.
"LeadLife provides us with greater visibility and metrics on the performance of our marketing programs. It also ensures that we meet our responsibility to give our sales team well-qualified opportunities that are ready for the next step," said Hale. "Because of this leveraging of solid leads, we anticipate significant growth in our revenue using the LeadLife lead management software."
According to LeadLife President Lisa Cramer, "Our solutions help organizations to increase marketing ROI and maximize their sales resources by assisting throughout each part of the lead management process - from scoring and nurturing leads to tracking and analyzing the success of individual campaigns. We're pleased that Transplace is relying on LeadLife to more effectively execute and manage its broad range of marketing programs."
About Transplace
Transplace is a non-asset based third-party logistics (3PL) provider offering manufacturers and retailers the optimal blend of logistics technology and transportation management services. From complete logistics management outsourcing to intelligent transportation management systems (TMS) to supply chain network planning and design to high-quality brokerage services, Transplace has proven the ability to deliver both rapid return on investment and consistent value to customers. The company is recognized among the elite 3PLs in North America by a customer base that includes many of the largest shippers in the world.
In 2008, Transplace was awarded with the Global Logistics and Supply Chain Strategies "100 Great Supply Chain Partners" distinction for the fifth consecutive year and by Supply & Demand Chain Executive as a "Top 100" provider in supply chain transformation for the third consecutive year. Transplace was also recognized by Inbound Logistics as a "Top 10 3PL" for the sixth consecutive year, and is an eyefortransport "The Best 3PL in North America" Consumer Goods category 2008 winner.
To learn more about Transplace, please visit www.transplace.com.
About LeadLife
LeadLife Solutions, Inc. is a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife offers flexible and intuitive marketing software that enables marketers to automatically track, score, prioritize and nurture leads, thereby increasing the value of lead generation dollars (online and offline). LeadLife enables organizations to work smarter, not longer, increasing marketing ROI while maximizing sales resources. For more information on LeadLife Solutions, visit www.leadlife.com or call 1-800-680-6292.
SOURCE LeadLife Solutions, Inc.
