FORT WORTH, Texas, April 16 /PRNewswire-FirstCall/ -- RadioShack Corporation (NYSE: RSH) today announced that it has selected Butler, Shine, Stern and Partners (BSSP) as its creative advertising agency of record.
"We are excited about the addition of BSSP to our team and are confident they will provide the strategically consistent creative we are counting on to evolve our brand's positioning," said Lee Applbaum, RadioShack's Chief Marketing Officer. "BSSP has a track record of delivering innovative solutions that break through the advertising clutter and resonate with consumers. They will be a valuable partner as we continue to develop our brand."
BSSP's scope of work will include strategic and account planning and creative development across all channels, including digital and new media. RadioShack reported total advertising expenses of $214.5 million for the fiscal year ended December 31, 2008.
Greg Stern, CEO of BSSP noted, "We are thrilled and honored to be working on behalf of such an iconic brand and look forward to leveraging our insight and ideas across all relevant consumer channels."
BSSP is a full-service marketing communications agency based in Sausalito, CA. The agency provides services in advertising, online marketing and web development, brand identity and design, and strategic brand consulting.
About RadioShack Corporation
RadioShack Corporation (NYSE: RSH), headquartered in Fort Worth, Texas, is one of the nation's most experienced and trusted consumer electronics specialty retailers. RadioShack connects technology with consumers by selling the products and accessories that people want, from innovative products in wireless phones, GPS receivers and digital music players to laptop computers. RadioShack has approximately 4,400 company-operated stores; 1,400 dealer outlets; nearly 700 wireless phone kiosks throughout the U.S.; and, approximately 200 company-operated stores in Mexico. RadioShack employs a diverse workforce of more than 34,000. Our knowledgeable sales associates are committed to adding value to the in-store shopping experience by offering advice and helping customers choose the best technology solution to meet their needs. For more information,
SOURCE RadioShack Corporation
