NAPA VALLEY, Calif., April 16 /PRNewswire/ -- pro-mis-Q-uous Red was selected by frequent Today Show guest Leslie Sbrocco as one of the featured wines in today's segment. The after tax-day appropriate topic? "How to cut your wine bill in half while keeping quality high". Wine consultant and best-selling author Sbrocco's most recent book is "The Simple & Savvy Wine Guide."
Playing off the wine's tongue-in-cheek name, in her Today Show on-line article, Sbrocco recommended pro-mis-Q-uous for anybody who is "in the mood for a little mischief." She describes it as a well-balanced red blend to satisfy wine drinkers who used to spend $20 for weekday sipping--and are now looking to slice that price tag in half.
pro-mis-Q-uous Red, which also comes in a white blend, can be found at major retailers and restaurateurs across America for under $12.00.
pro-mis-Q-uous Red, a blend of Zinfandel, Cabernet Sauvignon and Merlot, is produced by Canopy Management, a Napa Valley based wine company dedicated to producing friendly wine from premium appellations that entertain, bring value and add enjoyment to people's lives. Chief Marketing Officer and founding partner Terry Wheatley explained, "In today's economy, people expect more, but want to pay less. pro-mis-q-uous, and all the wines in our portfolio, are created for those customers."
Wine market analysts agree that while wine consumption remains strong in this economy, the growth is in the under $15 segment. While high-priced Napa Valley Cabernet Sauvignon and French Bordeaux are struggling, wines like pro-mis-Q-uous and other Canopy Management labels such as Middle Sister, Monogamy, Purple Cowboy, Good Daughter and Deep Purple are selling quite well. Canopy Management is planning to introduce other new wines before the end of this year to this segment.
"In the marketplace, there is huge demand for approachable price, engaging brand story and clever packaging. But without quality in the bottle, your brand will not succeed. We make sure our wine quality over-delivers," comments Wheatley. "This is what today's wine consumer expects."
About Canopy Management(R)
Canopy Management is a wine brand creation and production company formed in 2008 by a team of veteran wine industry professionals. Canopy Management is dedicated to creating, marketing and selling wines with unique packaging and personality at an approachable price. Sourced from premium appellations and expertly blended to over-deliver in quality, the wines bring value and add enjoyment to people's lives. The portfolio includes pro-mis-Q-uous, Monogamy, Middle Sister, Good Daughter, Purple Cowboy and Deep Purple and is available at fine retailers and restaurateurs nationally.
SOURCE Canopy Management
