Long-time [Nortel] Alteon Reseller Ronco, Signs With Radware

MAHWAH, New Jersey, July 9 /PRNewswire-FirstCall/ -- Radware (NASDAQ: RDWR), the leading provider of integrated application delivery solutions for business-smart networking, today announced it has signed Ronco Communications & Electronics, Inc. (Ronco), an integrator of innovative communications solutions and services, with a strong focus on IP communications and unified technologies, as a Radware reseller partner; further expanding Radware's foothold in the global application delivery market. By joining Radware's channel network, Ronco will receive extensive knowledge and training for all Radware application delivery and application security product lines including the newly acquired-Alteon product line from Nortel.

"We look forward to working with Radware," stated John C. Wrona, Executive Vice President of Sales & Marketing. "We are excited to be carrying such a broad breadth of high-powered application solutions which can provide our customers with a wide range of solutions, including and beyond Alteon products."

Under the terms of the agreement, Ronco Communications & Electronics, Inc. will work closely with Radware to sell these solutions as a key component to establishing the next-generation data center solution for the federal, healthcare and education spaces. As a new partner, Ronco will be able to better serve its customers; increasing the value it delivers by offering one of the most technologically-advanced application delivery products available.

Radware is dedicated to providing the highest level of support, best practices, and responsiveness to ensure long-lasting channel partner and end-customer satisfaction and success. The Company is committed to the Alteon brand - in terms of the product line, channel and customers - by guaranteeing a five-year product support plan and roadmap, which includes upgrading the product line and its longevity.

"Signing on an established Nortel reseller such as Ronco, with strong customer ties significantly broadens our reach in the market and opens new opportunities for Radware," said Frank Rubio, Vice-President, Channel Development. "We are confident that together with Ronco we will be able to better serve our mutual customers and sell our complete data center offering to these customers, meeting their ever-growing needs."

Radware acquired the Alteon Layer 4-7 application delivery products on March 31, 2009, which included Alteon Application Switches and Alteon Application Accelerators. The Alteon products deliver application availability, performance and security by balancing and accelerating traffic and by giving IT managers control over their network.

Since the acquisition, Radware has delivered enhanced training, programs and tools to help channel partners understand Radware's Alteon vision, key differentiators and value-added benefits.as well as to introduce Radware comprehensive data center application delivery and security to the channel partners.

Founded in 1965, the privately owned and operated Ronco Communications and Electronics, Inc. is an integrator of innovative products and services, with a strong focus on IP communications and unified technologies. Their focus of transforming yesterday's telephone into tomorrow's business productivity tool has allowed them to approach the market from the standpoint of customer's business requirements, acting as a partner to their future goals and needs, which are instrumental to the successes of both.

About Radware

Radware (NASDAQ:RDWR), the global leader in integrated application delivery solutions, assures the full availability, maximum performance, and complete security of business-critical applications for nearly 10,000 enterprises and carriers worldwide. With APSolute(TM), Radware's comprehensive and award-winning suite of intelligent front-end, access, and security products, companies in every industry can drive business productivity, improve profitability, and reduce IT operating and infrastructure costs by making their networks "business smart." For more information, please visit http://www.radware.com.

This press release may contain forward-looking statements that are subject to risks and uncertainties. Factors that could cause actual results to differ materially from these forward-looking statements include, but are not limited to, general business conditions in the Application Switching or Network Security industry, changes in demand for Application Switching or Network Security products, the timing and amount or cancellation of orders and other risks detailed from time to time in Radware's filings with the Securities and Exchange Commission, including Radware's Form 20-F.

    Media Relations:
    Joyce Anne Shulman,
    +1-201-785-3209,
    joyceannes@radware.com

SOURCE Radware Ltd

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