UPDATE: Jefferies Initiates Coverage on Criteo SA on Best Play on Rapid Growth in Programmatic Ad Buying

In a report published Monday, Jefferies analyst Brian Pitz initiated coverage on Criteo SA (NASDAQ: CRTO ) with a Buy rating and $44.00 price target. In the report, Jefferies noted, “We initiate coverage with a Buy and $44 PT. We think CRTO looks best positioned to benefit from strong secular