The most important new thing about Apple is not the iPhone X By: MarketWatch November 03, 2017 at 09:42 AM EDT If service revenues ramp up, then earnings — and the stock price — could leap ahead, says Nigam Arora. Read More >> Related Stocks: Adv Micro Devices Alibaba Group Holding Ltd Alphabet-A Alphabet-C Amazon.com Apple Facebook Microsoft NVIDIA Corp Netflix Tesla, Inc.