Champion® Athleticwear Continues to Expand Its Retail Presence with New Boston Store in the City of Champions

Champion Athleticwear, makers of authentic athletic apparel since 1919, is continuing to expand its retail footprint with its first location in Boston and its fourth U.S. retail specialty store overall. The grand opening and unveiling of the new location at 333 Newbury Street will take place on Saturday, November 17 to the delight of locals and shoppers.

The newest Champion store is located on Newbury Street in Boston’s renowned eight-block stretch of shops, salons, boutiques and restaurants. Located in the Back Bay area of the city, the store is easily accessible via the T subway line and is a stone’s throw away from the Mass Pike westbound entrance.

“Building on the success of our 2018 store openings in major cities around the country including Los Angeles, New York and Chicago, we are excited to end the year on a high note and carry momentum into 2019 with our newest store opening in Boston,” said David Robertson, Director of Champion Brand Marketing. “As the ‘City of Champions,’ Boston’s standard of excellence in sports, academics and lifestyle culture inspires us as a brand and can be felt throughout the store. The city has long been a Northeastern stronghold for the Champion brand and we look forward to being a meaningful presence on Newbury Street for years to come as we integrate into the community with events, unique products and customization. With this new store, we seek to deliver a truly immersive, sensory brand experience where customers walk away with more than just a quality Champion product.”

The 2,825 square-foot store is a hub of Champion activity, with interactive opportunities for customers to shop for and get to know the product and the brand.

• At the grand opening, the first 500 customers to shop the store will receive a limited-edition canvas tote bag with exclusive art designed by Artists For Humanity, a non-profit organization employing and empowering young artists in the Boston area.
• Specialized product will be available only in the Boston store, including a t-shirt designed by Artists For Humanity, as well as a Champion Boston capsule collection.
• In addition, on-site customization will feature both Champion and Boston-themed patches, along with the opportunity for shoppers to create their own unique, made-to-order garments through embroidery. National and local collaborations will also cycle in and out of the store on a frequent basis.
• Furthering its ties to the local community, the store has a brick wall mural painted by Artists For Humanity and inspired by both the Boston community culture and Champion designs.
• Champion’s heritage will be on display with select archival items dating back through the brand’s nearly 100-year history and a custom trophy display.
• Reverse Weave®, the brand’s signature franchise, will be on display in a vast array of colorful sweatshirts, hoodies and joggers.
• Following a fresh reintroduction this fall, Champion’s footwear line will be available at the store as well, giving shoppers direct access to the new pieces.

The Boston store maintains the integrity of the historical space while infusing elements that bring the brand’s athletic DNA and 100-year heritage to life through a modern lifestyle lens. Design elements include items such as reclaimed basketball gym wood fixtures, which take inspiration from Champion’s authentic presence on the courts, while historical wallpaper consists of a compilation of vintage ads, catalogs and other imagery. As Champion’s sportswear heritage spans generations, the store provides a nostalgic nod to the brand and city of Boston while displaying reinterpreted iconic products for the modern Bostonian.

• To learn more, visit Champion.com and follow on Instagram @champion_boston, Twitter and Facebook.

About Champion®

Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for our consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).

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