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1-800-MEDIGAP "Super Hoopla" Media Blitz Starts Super Sunday!

ROCKWALL, Texas, Feb. 4, 2012 /PRNewswire/ -- It's not easy to build a billion dollar national brand amidst all the entrenched super brands. However, the Big Game provides a unique opportunity for new brands to capture broad market exposure unlike any other. The price tag is high, but the long term value created by all the "Super Hoopla" is priceless.


Policy Store Inc. is the holding company to familiar brands in the insurance sector like 1-800-MEDIGAP, which serves as the toll free hotline for individuals turning 65 enrolling into Medicare Supplemental Insurance programs. As their most popular brand, predicting TEN times (10X) growth in 2012/2013, the "Super Hoopla" is a great opportunity to get their brand message heard. It's a simple message, but it seems to work reporting 400% growth in 2011.

"Super Hoopla" is much more than a cute TV ad, it includes all the major marketing mediums as described below in this year's campaign.

Some say media sources like billboards are dead, but building a super brand requires Strategic Billboard advertising in places like Time Square or the famous Fashion Show billboard in Las Vegas, where 1-800-MEDIGAP will premier their Digital Billboard advertisement.

The marketing team believes the "Super Hoopla" Social buzz combined with the internet media will result in their best direct ROI in for new business opportunities and revenue but only with successful offline marketing driving brand awareness.

Social engagements will be tracked this year with the offering of a $25.00 gift card for qualified referrals from friends, family, and current 1-800-MEDIGAP customers. This Social Referral program is anticipated to see 2000% increase during the Super Hoopla window, and the days following.

With the preview launch of their Print subscription magazine Esteemed Living, customers and fans alike can preregister for this 48 page full color PRINT and DIGITAL magazine, sure to provide great insight for its readers in the fields of Living, Style, Health and Finance. The Esteemed Living magazine targeted at the baby-boomer generation, will include special tips for financial planning, retirement, and healthy living by their resident experts and guest contributors.

It is exciting to know there are still opportunities for growth in such a struggling economy, and that a simple game can have such a long lasting impact.

CONTACT: Jeff Cline, +1-972-800-6670,


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