Today, professional baseball players across the country will change their at-bat song to “Champions” in support of Team USA leading up to the London 2012 Olympic Games. “Champions,” an exclusive track created for Duracell’s Rely on Copper to Go for the Gold program by veteran rock band O.A.R. and multi-platinum artist B.o.B, is meant to help motivate and inspire Olympians training to compete in London. The song is available as a free download to all of Team USA and consumers on Duracell's Facebook page.
On one night during their current homestand, the following players will walk to the plate to “Champions” to show their support for the U.S. athletes in training: New York right fielder Nick Swisher, Philadelphia short stop Jimmy Rollins, St. Louis left fielder Matt Holliday, Los Angeles second baseman Howard Kendrick, Tampa Bay center fielder B.J. Upton, Arizona right fielder Justin Upton, Miami left fielder Logan Morrison, Milwaukee outfielder Nyjer Morgan and Cincinnati second baseman Brandon Phillips. These players, as well as Boston’s Jacoby Ellsbury, will also be supporting the song through their social media channels.
“Champions” is just one part of Duracell’s Rely on Copper to Go for the Gold program, which gives consumers a place – the Virtual Stadium – to provide encouragement for the athletes in real time through videos, pictures and texts as they train and compete in London.
“The Duracell Olympic Games program is about rallying support for Team USA and powering their journey to the Games,” said Volker Kuhn, general manager for Duracell North America. “Whether through personal messages of encouragement on our Virtual Stadium, or through acts of support like these baseball players are taking, we encourage Americans to show their red, white and blue as we countdown to London.”
The idea for the song was born when Duracell found, through conversations with many elite U.S. athletes, that music played an integral role in their training and everyday life. Since the brand provides the power for many music devices, from MP3 players to wireless headphones and docking stations, creating a song was a way to give them something that will hopefully be a playlist favorite and provide motivation for the road ahead.
Duracell enlisted the unique collaboration of O.A.R. (Of a Revolution) and B.o.B (Bobby Ray Simmons) to bring the idea to life. As inspiration, both artists had the chance to spend some time with Duracell’s partner athletes –Hunter Kemper (triathlon), Diana Lopez and Mark Lopez (taekwondo) – and learn about what inspires them and how they train.
Additionally, Duracell, B.o.B and O.A.R. are inviting consumers to help power Team USA by submitting their messages to the Duracell Virtual Stadium. Messages submitted to the Virtual Stadium will have the chance to be included in the fan-powered version of the “Champions” music video, which will be shared with Team USA before they head to London.
Duracell Virtual Stadium
As the centerpiece of the Rely on Copper to Go for the Gold program, Duracell’s online Virtual Stadium offers consumers the unique opportunity to experience the road to the Games through the eyes of world class athletes, and in turn, send them the power of encouragement and inspiration through video, text and photo messages. Additionally, by submitting motivational messages to the Duracell Virtual Stadium, consumers have the chance to win a trip to the Sochi 2014 Olympic Winter Games or a $500 Visa® gift card.1 Consumers and athletes can access the Virtual Stadium via Facebook (Facebook.com/Duracell) and a free mobile application. Consumers can also participate via Twitter by using the hashtag, #GivePower, and letting @Duracell know who they are supporting.
The Duracell roster of athletes will bolster the Rely on Copper to Go for the Gold program through their support at events, social media activations and ongoing fan engagement. In addition to Mark and Diana Lopez, and Hunter Kemper, the program also highlights Olympians Summer Sanders (retired gold medal Swimmer) and Dwight Howard (gold medal Basketball).
To learn more about Duracell’s Rely on Copper to Go for the Gold program and to support Team USA, visit Duracell’s Facebook page (Facebook.com/Duracell).
Part of the Procter & Gamble Company (NYSE:PG), Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world’s leading manufacturer of high-performance alkaline batteries, Duracell also innovates in lighting, renewable power and wireless charging technologies to help consumers live life without limits. Visit www.duracell.com for more information, follow us on Twitter.com/Duracell, and like us on Facebook.com/Duracell.
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1 Only video submissions are eligible for the Grand Prize trip to the Sochi 2014 Olympic Winter Games. All submissions (video, photo and message) are eligible to win one of the available $500 Visa® gift cards.