3 Reasons to Sell HNI and 1 Stock to Buy Instead

HNI Cover Image

HNI has been treading water for the past six months, recording a small return of 3.8% while holding steady at $43.72. The stock also fell short of the S&P 500’s 22.9% gain during that period.

Is now the time to buy HNI, or should you be careful about including it in your portfolio? Dive into our full research report to see our analyst team’s opinion, it’s free for active Edge members.

Why Is HNI Not Exciting?

We don't have much confidence in HNI. Here are three reasons we avoid HNI and a stock we'd rather own.

1. Long-Term Revenue Growth Disappoints

A company’s long-term sales performance can indicate its overall quality. Any business can experience short-term success, but top-performing ones enjoy sustained growth for years. Regrettably, HNI’s sales grew at a mediocre 4.9% compounded annual growth rate over the last five years. This fell short of our benchmark for the business services sector.

HNI Quarterly Revenue

2. Projected Revenue Growth Is Slim

Forecasted revenues by Wall Street analysts signal a company’s potential. Predictions may not always be accurate, but accelerating growth typically boosts valuation multiples and stock prices while slowing growth does the opposite.

Over the next 12 months, sell-side analysts expect HNI’s revenue to rise by 3.3%, a deceleration versus its 4.9% annualized growth for the past five years. This projection doesn't excite us and implies its products and services will face some demand challenges.

3. Free Cash Flow Margin Dropping

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

As you can see below, HNI’s margin dropped by 2.2 percentage points over the last five years. If its declines continue, it could signal increasing investment needs and capital intensity. HNI’s free cash flow margin for the trailing 12 months was 6.6%.

HNI Trailing 12-Month Free Cash Flow Margin

Final Judgment

HNI isn’t a terrible business, but it doesn’t pass our bar. With its shares lagging the market recently, the stock trades at 12× forward P/E (or $43.72 per share). This valuation multiple is fair, but we don’t have much faith in the company. We're pretty confident there are superior stocks to buy right now. Let us point you toward one of our top software and edge computing picks.

Stocks We Would Buy Instead of HNI

Trump’s April 2025 tariff bombshell triggered a massive market selloff, but stocks have since staged an impressive recovery, leaving those who panic sold on the sidelines.

Take advantage of the rebound by checking out our Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today.

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