SugarCRM, provider of the award-winning precision selling software, today announced it has been named a Leader in the IDC MarketScape: Worldwide Sales Intelligence 2025 Vendor Assessment (doc #IDC #US53016125 September 2025).

The IDC MarketScape evaluated vendors on their ability to help businesses gather, analyze, and leverage data tied to revenue-generating activities. Core capabilities reviewed included: real-time sales guidance, conversational intelligence, deal and opportunity insights, forecasting, predictive analytics, analytics and reporting, automation, and data integration.

The IDC MarketScape evaluation comes at a crucial time, when companies and sales professionals desperately need support. Studies show that a decade ago, about 60 percent of salespeople hit their quotas, but today this has dropped to less than 45 percent.

Too much selling time is wasted – approaching the wrong prospects, struggling to restart stalled deals, missing signals for churn, and spending hours updating data and systems. Managers spend too much time trying to figure out where reps should focus and which opportunities are real. Sugar solves this with its Precision Selling Platform, where revenue intelligence and seller experience come together to highlight specific actions that drive revenue – with the context on why these recommendations make sense.

“We believe being recognized as a Leader in the IDC MarketScape for Worldwide Sales Intelligence is a tremendous honor and a strong validation of our ability to empower sales leaders to take the next best action at any moment to win, retain and expand business. They are armed with the right offer at the right time, every time," said David Roberts, SugarCRM CEO.

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About SugarCRM

SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries – such as manufacturing, wholesale and distribution – looking to accelerate growth and drive smarter decision-making.

Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in San Francisco, SugarCRM is backed by Accel-KKR.

For more information about SugarCRM, visit: www.SugarCRM.com.

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