SEATTLE , July 10, 2025 (GLOBE NEWSWIRE) -- Swiftly, a leading provider of innovative retail technology tools and solutions, today announced the rollout of the largest alcohol cashback program in U.S. convenience retail, in partnership with Circle K, a global leader in convenience and mobility. Now live in more than 4,300 Circle K stores across 31 states, the program offers legal-age shoppers digital cashback rebates on beer, wine, and spirits—delivered almost instantly after purchase.
The program is powered by Swiftly’s proprietary rebate platform, streamlining the rebate experience for shoppers by eliminating the hassle of traditional mail-in rebates and delivering digital cashback directly to them. Since its initial rollout in May, the program has improved rebate redemptions and conversion rates in Circle K’s alcohol category.
“Our customers are looking for convenience and savings, and this program delivers both,” said Jeff Lohnes, Director of Adult Beverage for U.S. at Circle K. “By partnering with Swiftly, we’re not only bringing exciting offers to our shoppers but also further enhancing customer loyalty.”
A Scalable Media Channel for Brands
Swiftly’s Alcohol Cashback platform offers alcohol brands direct access to Circle K’s multi-million-user mobile app audience, enabling targeted, real-time promotions by product, category, and geography. Campaigns are supported by in-store signage, digital displays, and a dedicated in-app cashback experience, allowing brands to influence purchase decisions at the point of sale and deliver measurable ROI at scale.
Swiftly’s platform automates the complexities of state-by-state rebate compliance and streamlines the offer submission process for alcohol suppliers. This allows Circle K to onboard new campaigns quickly and operate within the legal framework of each participating state. In addition to powering the rebate experience, Swiftly’s backend reporting tools provide Circle K and its supplier partners with detailed analytics, including redemption rates, and product performance by region. These actionable metrics allow for smarter promotional planning and stronger brand-retailer collaboration.
“Together with Circle K, we’re proving that compliant, digital alcohol promotions can be simple, seamless, and powerful,” said Henry Kim, Co-Founder and CEO at Swiftly. “This program enhances the value exchange between brands, retailers, and shoppers—creating stronger loyalty and driving long-term revenue growth.”
Meeting Consumer Demand for Digital Convenience
The launch meets growing demand among modern consumers for mobile-first, value-driven shopping experiences – particularly in the alcohol category. Recent Swiftly and industry data shows:
- 44% of consumers actively use alcohol cashback offers1
- Alcohol buyers drive 40% higher basket value2
- 57% of U.S. alcohol sales occur off-premise3, highlighting the value of digital cash back rebates
Trusted Compliance and Scalable Technology
This announcement builds on Swiftly’s 2024 acquisition of BYBE, a leader in compliant alcohol promotion technology. By integrating BYBE’s compliance framework into its retail media suite, Swiftly enables Circle K—and other retailers—to launch compliant campaigns at scale while driving shopper engagement and loyalty.
About Swiftly
Swiftly is a leading provider of technology and retail media and technology solutions for retailers worldwide. Founded in 2018, Swiftly empowers brick-and-mortar retailers to build stronger relationships with their shoppers and the brands they carry. With our digital suite, we provide retailers with the technology that engages and delights their shoppers, while enabling brands to reach those shoppers with the personalized content that drives purchases. Trusted by hundreds of iconic brands, Swiftly is leveling the retail playing field and giving retailers the tools they need to compete in today's crowded marketplace. For more information, visit www.swiftly.com
Media Contact: Swiftly-Digennaro@digennaro-usa.com
1 Swiftly Alcohol Cashback Offer Survey of 1,361 customers, June 2023.
2 Past 12 Month Transactional Data from Swiftly Retail Partner.
3 Alcoholic Beverages Industry in the U.S. – Statistics & Facts | Statista
