Award honors Exfluential for its innovative provider enablement platform and strong product growth, helping healthcare brands scale engagement across more than 75,000 providers.

Exfluential, Inc., the leading healthcare provider enablement platform, announced it has been named “Best Enterprise or B2B Technology Innovation” at Octane’s High Tech Awards 2025, which recognize top innovators, entrepreneurs, and technology leaders across Orange County.

Exfluential was selected for its transformative approach to provider enablement in healthcare, empowering marketing, sales, medical affairs, and practice development teams to activate, educate, and engage providers at scale, streamlining content delivery and ultimately increasing patient growth.

Working with Orange County Innovators

As part of Orange County’s thriving innovation community, Exfluential partners with leading healthcare companies, including brands like Johnson & Johnson MedTech, Evolus, and ZO Skin Health, to accelerate growth and improve outcomes. Through these partnerships, Exfluential helps strengthen the region’s reputation as a hub for transformative healthcare technology and patient-first solutions.

How Exfluential’s Platform Supports Brands and Providers

Exfluential’s white-labeled platform empowers healthcare brands to engage providers with less effort and greater control. Core capabilities include organized content hubs, two-click social sharing, co-branded digital and print assets, automated co-op advertising, on-demand print, consumables, and merchandise via Store, and learning capabilities without the need for a separate LMS. The result: simplified workflows, protected brand standards and compliance, better visibility into adoption, and measurable ROI across more than 75,000 providers nationwide.

Rita Battocchio, Head of Events at Octane, said:

“Congratulations to Exfluential on your well-deserved recognition at this year’s High Tech Awards! Your innovation and leadership exemplify the forward-thinking spirit we celebrate each year. We’re proud to recognize your success and the excellence you bring to our Orange County ecosystem.”

Cameron Jonsson, CEO of Exfluential, said:

“This award is really a reflection of our customers and partners. Making healthcare providers’ lives easier and building experiences that help them thrive is at the core of everything we do. Our team is continuously looking at new ways to evolve the platform, and we’re just getting started. There are still many customer problems to solve, many more providers to support, and we’re excited for those opportunities.”

This recognition underscores Exfluential’s momentum as it continues to expand its white-labeled platform to simplify workflows and deliver measurable ROI for healthcare brands.

About Exfluential, Inc.

Exfluential is the leading provider enablement platform for healthcare brands. Our platform simplifies content discovery, activation and personalization, and co-op program enablement, empowering healthcare providers with co-branded digital and print marketing resources that drive patient engagement. Trusted by industry leaders, Exfluential is committed to streamlining marketing, sales, and medical affairs processes, maximizing practice growth through seamless provider experiences. To learn more, visit www.exfluential.com.

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