SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced the appointment of Maksim Ovsyannikov as Chief Product Officer to lead SugarCRM’s global product strategy, vision and execution.

Ovsyannikov brings a proven track record of leadership in guiding product strategy at high-growth Silicon Valley enterprise software firms. His appointment signals a bold new chapter for Sugar’s product strategy where artificial intelligence (AI) is taking center stage in shaping the roadmap and supercharging revenue intelligence and seller experience – crucial capabilities for Sugar customers.

An enterprise product leader with over 25 years of experience building some of the world’s leading business productivity solutions across supply chain management, HR, Service Management, Salesforce Automation, Marketing Automation and Customer Success, Ovsyannikov served in leadership roles at ADP, Saba, Zendesk, Salesforce, Grovo and most recently as Executive Vice President of Product and Design at Gainsight.

Ovsyannikov brings a passion for beautifully simple products and latest AI innovation to Sugar. “Today's sales technology is missing the mark in helping sellers sell,” said Ovsyannikov. “For too long, CRM has focused on logging activities and not on guiding sales teams towards productivity and wins. Sugar is leading the charge to put the most meaningful and advanced AI revenue intelligence and seller experience tools into the hands of sales teams to achieve precision selling.”

“Leading product teams at some of the biggest names in enterprise software, Maksim has built solutions that have transformed sales, HR, marketing, customer success and service,” said SugarCRM CEO David Roberts. “Now, as Chief Product Officer at SugarCRM, he’s bringing that perspective to one of the most complex and misunderstood categories in tech: CRM. His proven leadership will accelerate our innovation agenda, giving businesses precision selling to drive the clarity, consistency and confidence needed to grow revenues.”

About SugarCRM

SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries – such as manufacturing, wholesale and distribution – looking to accelerate growth and drive smarter decision-making.

Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in San Francisco, SugarCRM is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.

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“Today's sales technology is missing the mark in helping sellers sell. Sugar is leading the charge to put the most meaningful and advanced AI revenue intelligence and seller experience tools into the hands of sales teams to achieve precision selling.”