NEW YORK, NY / ACCESS Newswire / March 1, 2025 / As Connected TV (CTV) ad spending continues its rapid ascent, Local Factor Group, under the leadership of founder Evan Rutchik, is empowering local businesses with the newly enhanced Attention+ Studio. This proprietary creative technology now features dynamic creative templates, customizable branding elements, and seamless video asset adaptability, enabling advertisers to launch high-impact, hyper-local CTV campaigns with unprecedented speed and efficiency.
"In today's fast-moving digital landscape, brand marketers and media agencies need innovative solutions to maximize the impact of their advertising dollars," stated Evan Rutchik, founder of Local Factor Group. "That's why we've significantly enhanced Attention+ Studio, our proprietary technology, to change the game for local Connected TV advertising, right here in New York and beyond."
The surge in CTV viewership and advertising spend reflects a profound shift in consumer behavior. With CTV ad spending projected to reach $33.35 billion in 2025, the opportunity for local businesses to reach targeted audiences on the big screen has never been greater. Local Factor Group's Attention+ Studio provides the innovative tools needed to capitalize on this trend, serving local businesses.
New Capabilities to Elevate Local CTV Advertising:
Dynamic Creative Templates for CTV: Effortlessly transform any video asset into a compelling, ready-to-run CTV ad, regardless of aspect ratio.
Customizable Branding Elements: Incorporate branded backgrounds, logos, and QR codes to drive engagement and extend campaign reach.
Build Multiple Ad Variations Simultaneously: Leverage multiple templates and rapid creation to test and optimize campaign performance.
Why This Matters: Key Benefits for Local Advertisers:
Cost-Effective Production: Repurpose existing video content into high-quality CTV ads, significantly reducing creative expenses.
Speed to Market: Launch fresh messaging in front of audiences within hours, not weeks, to capitalize on market trends.
Flexible Buying Models: Access managed services and curated deals to tailor campaign execution.
Cross-Channel Synergy: Complement mobile and desktop formats for cohesive, multi-screen campaigns.
Hyper-Local Targeting: Reach specific audiences within defined local radii, maximizing the impact of every advertising dollar.
Real-World Use Cases for Local Businesses:
Repurpose social media video content for premium CTV placements.
Feature influencer-generated content in a CTV-friendly format.
A/B test creative variations to optimize messaging.
Combine multiple short-form videos into a seamless CTV ad.
Utilize local co-branded content.
"The enhanced Attention+ Studio allows local businesses to compete with national brands on the CTV stage," Rutchik added. "We're providing the tools and expertise to create dynamic, engaging campaigns that drive measurable results, and we are proud to do it from our home in New York."
Local Factor Group is committed to helping local businesses navigate the complexities of CTV advertising and achieve their marketing goals. To learn more about Attention+ Studio and how it can benefit your business, visit https://localfactorgroup.com/
About Evan Rutchik:
Evan Rutchik is the Founder and CEO of LocalFactorGroup. Built on the vision that advertisers and publishers can leverage a scalable cookie-less data set generated from cross-channel local content merged with data derived directly from users to deliver brand-safe, privacy-compliant campaigns to reach their consumers in exclusively premium inventory.
About Local Factor Group:
Founded in 2021, LocalFactor empowers brands of all sizes to unlock the power of locality. LFG goes beyond traditional geo-targeting, utilizing a unique, cookieless data strategy to optimize multichannel marketing performance and deliver actionable insights. Their suite of solutions and services is designed to meet the evolving needs of modern brands and consumers.
Contact:
Name: Evan Rutchik
Email: hello@localfactor.ai
Company: LocalFactorGroup
Website: https://localfactorgroup.com/
SOURCE: Local Factor Group
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