New AI leadership and product innovation underscore Wrike’s commitment to embedding trusted, enterprise-scale AI across every workflow

Wrike, the intelligent work management platform, today announced the appointment of András Horváth as Head of AI. The announcement underscores Wrike’s commitment to embedding practical, trusted AI across every workflow and accelerating adoption at enterprise scale.

“Our customers don’t want AI experiments; they want results that transform how they work,” said Thomas Scott, CEO of Wrike. “With András leading our AI product strategy, Wrike is turning AI from a headline into a habit, making it the workmate every business can count on.”

András brings more than 15 years of product leadership experience, most recently at Microsoft, where he pioneered generative AI solutions in financial services and helped evolve Microsoft’s data analytics platform, Fabric. He is recognized for translating complex technologies into customer-centric solutions and building high-performing product teams.

AI leadership with a practical vision

András, who joined Wrike as Head of AI earlier this year, is spearheading new AI-powered capabilities, rolling out globally. He leads the strategy and delivery of Wrike’s AI portfolio, spanning guided product experiences, interoperability, Wrike Copilot, and Wrike AI agents with a focus on making AI less like a tool and more like a trusted workmate: context-aware, secure, and capable of orchestrating real work across systems.

“AI only creates value when it’s grounded in the flow of work,” said András. “Our goal is to deliver AI that saves time, reduces risk, and compounds organizational knowledge, so every individual and team can focus on the most impactful work.”

Proven adoption and momentum

Wrike’s AI features are now in active use across its global customer base, with more than 3,000 accounts adopting GenAI capabilities. AI activity has tripled month over month with top features including Wrike Copilot, dashboard highlights, AI comment summaries, and AI content generation.

“What I appreciate most about Wrike is how seamlessly it brings our entire organization together. The platform makes it incredibly easy to collaborate across departments, maintain visibility into every stage of a project, and prioritize work efficiently. The AI features are especially powerful — helping us automate repetitive tasks, forecast potential delays, and stay focused on high-impact activities. I also love that Wrike is constantly evolving; the regular software updates not only keep the system fresh, but also push the boundaries of what we expect from project management tools.” – G2 review, Verified user in consumer goods

Next wave of AI innovation

Building on this momentum, Wrike has just unveiled a new set of AI-powered capabilities that remove barriers and accelerate productivity for every user:

• AI form builder: Instantly transform natural-language prompts into ready-to-use forms, making setup fast and accessible for any use case.
• Natural language automation builder: Describe a workflow goal in plain language, and Wrike automatically generates automation rules, saving hours of repetitive setup.
• Smart inbox prioritization: Surface urgent updates first, receive smart daily digests, and take inline actions to cut through noise and respond faster.

To learn more about Wrike AI, please visit wrike.com/ai/

About Wrike

Wrike is an intelligent work management platform where anyone can build, connect, automate, and scale workflows so work flows without limits. With unmatched intelligence, versatility, flexibility, scalability, and security, Wrike breaks down the barriers that hinder modern work and creates new pathways to success. More than 20,000 customers do the best work of their lives on Wrike. Find out how work flows at www.wrike.com.

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