Sephora Kicks Off the Holiday Magic with a Dazzling Collaboration Starring the Best-Selling Female Artist of All Time

The holidays have officially begun, and no one does them quite like Mariah Carey. Today, the undisputed Queen of Christmas and best-selling female artist of all time rings in the season with a glamorous new partnership with Sephora, uniting her signature sparkle with Sephora’s beauty expertise. As the clock struck midnight, Mariah declared “It’s Time!” in her much-anticipated annual video – this year, reimagined in collaboration with Sephora to bring fans a dazzling fusion of beauty and holiday magic.

To view the video, CLICK HERE.

Directed by Joseph Kahn, the cinematic video premiered across Mariah and Sephora’s Instagram accounts and on Sephora’s Times Square billboard, marking the official shift from Halloween to holiday for millions of fans worldwide. Set inside Mariah’s Sephora-branded glam room, the scene unfolds as a mischievous elf, played by Billy Eichner, tries to steal her beloved beauty essentials and derail the holiday festivities. In classic Mariah fashion, she triumphantly declares “It’s Time!” and takes off in a dazzling sleigh, soaring through a Sephora-inspired winter wonderland aglow with festive magic.

“The holidays are a time to celebrate and spread joy, I’m so excited to kick off the season with Sephora,” said Mariah Carey. “It’s all about creating those magical moments that make you feel glamorous from the inside out.”

“Our holiday campaign this year celebrates the notion of ‘glimmers’ – those small moments of joy that a gift of beauty brings – and there is no one that better embodies that sentiment than Mariah Carey during the holiday season,” said Zena Arnold, Chief Marketing Officer at Sephora. “Mariah’s ‘It’s Time’ video is a cultural phenomenon that reaches consumers in a joyful, creative, and highly shareable way, and this partnership enables us to amplify the festive spirit and be at the center of celebration and fun.”

The “It’s Time” video release coincides with the start of Sephora’s annual “Give Something Beautiful” Campaign, and eagerly awaited Sephora Savings Event (which runs through November 10), where beauty lovers can score great deals on Sephora’s most-loved products, plus scoop up exclusive, limited-edition holiday gift sets for everyone on their list. Also available to shop on Sephora.com: a curated selection of Mariah’s favorite beauty products.

About Mariah Carey

Mariah Carey is the best-selling female artist of all time with more than 200 million albums sold to date and 19 Billboard Hot 100 No. 1 singles (18 self-penned), more than any solo artist in history. Her memoir, “The Meaning of Mariah Carey,” debuted at No. 1 on the New York Times Best Seller list. A two-time Rock And Roll Hall Of Fame nominee and an inductee to the Songwriters Hall of Fame, Carey is a multi-hyphenate singer, songwriter, and producer who has been recognized with five GRAMMY Awards (and 34 nominations), ten American Music Awards (and 39 nominations), three Guinness World Record titles, Billboard’s “Artist of the Decade” Award, Billboard’s “Icon Award,” the World Music Award for “World’s Best Selling Female Artist of the Millennium,” the Ivor Novello Award for “PRS for Music Special International Award,” and BMI’s “Icon Award” for her outstanding achievements in songwriting, to name a few. As the globally recognized “Queen of Christmas,” Carey’s beloved 1994 yuletide hit “All I Want For Christmas Is You” has become one of the longest-charting singles in any genre, spending 65 weeks on Billboard’s Hot 100. In 2015, she was awarded a star on the Hollywood Walk of Fame, and in 2023, Carey became one of the first 13 recipients of the BRIT Billion Award for surpassing one billion streams in the United Kingdom.

Most recently, Mariah dropped two new singles for her upcoming 16th studio album Here For It All, her first in seven years to be released on September 26. The first single, “Type Dangerous,” was met with immediate acclaim as fans heralded with excitement Mariah’s new era. Upon release, it earned the #1 most added at Hot AC, Rhythm, Urban and R&B and #2 most added to the Top 40 in the US. “Sugar Sweet,” featuring Shenseea & Kehlani followed this track up, turning into a hit summer anthem for lambs worldwide. Recently, Mariah has dominated the stage at both this year’s BET Awards and the VMAs, where she was honored with VMAs coveted Video Vanguard Award and the BET Ultimate Icon Award. Showering the stage in gold confetti to send off her performance, Mariah made it very clear that Mimi is back.

With her distinct five-octave vocal range, prolific songwriting, and producing talent, Carey is truly the template of the modern pop performance. Carey’s ongoing impact has transcended the music industry to leave an indelible imprint upon the world at large. In 2009, Carey was recognized with the Breakthrough Performance Award at the Palm Springs International Film Festival for her critically acclaimed role in Lee Daniels’ “Precious.” Carey went on to appear in Daniels’ ensemble piece “The Butler” in 2013. A Congressional Award recipient, Carey has generously donated her time and energy to a range of philanthropic causes near to her heart, including Save the Music, the Make-A-Wish Foundation, World Hunger Relief, and the Elton John AIDS Foundation, among many others. A tremendous supporter of children’s charities, both domestic and international, Carey founded Camp Mariah in partnership with the Fresh Air Fund, a retreat for inner city children to explore career development.

About Sephora

Sephora is the world’s leading global prestige beauty retail brand. With 50 000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world’s most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 300 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers’ needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission to expand the way the world sees beauty and empower the extraordinary in each of us.

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