Oudware, founded by Ziad Bon, is transforming the fragrance industry with TikTok-driven sales, budget-friendly perfumes, and a rigorous vetting process.
-- Oudware: Changing the Game in the Online Fragrance Market
In an industry that has traditionally been dominated by legacy brands and high price points, Oudware is emerging as a revolutionary force. Founded by 22-year-old entrepreneur Ziad Bon, Oudware has transformed the online fragrance marketplace by focusing on accessibility, transparency, and engaging customer experiences.
Primarily sold through TikTok Shop and Amazon, Oudware’s fresh approach has captured the attention of fragrance lovers worldwide. With over 100,000 followers on TikTok and more than $20 million in sales for 2024, the company has demonstrated remarkable growth in just a short time. Oudware's success is a testament to the power of social media, community engagement, and the company's commitment to quality over trends.
“We want to give people the opportunity to enjoy fragrances without the premium price tag,” says Ziad Bon, the CEO and founder of Oudware. “Our goal is to make high-quality perfumes accessible to everyone, and TikTok has provided the perfect platform to build relationships with customers.”
What makes Oudware stand out is not just its success in building a large following, but its ability to engage with customers in a meaningful way, helping them feel confident in their fragrance choices. The key to this success lies in its innovative use of TikTok Lives and its dedication to transparency in product selection.
A Fragrance Vetting Process Like No Other
While many fragrance brands rush to push new products to market, Oudware takes a more thoughtful and deliberate approach to scent creation. Every new fragrance is subjected to a rigorous internal vetting process that ensures only the best scents make it to the shelves.
Before introducing a new fragrance to the market, Oudware’s team of 15 members thoroughly tests each product. They evaluate every fragrance for its longevity, dry-down (how the scent evolves over time), and overall appeal. If the fragrance passes these tests, it’s only then that the team begins marketing it to customers. This careful vetting process ensures that Oudware’s customers can trust that every fragrance they purchase is of the highest quality.
“What we’re doing is different,” says Ziad Bon. “We don’t just go with the trend; we test fragrances rigorously to ensure they truly deliver. If a scent doesn’t meet our standards, we won’t market it.”
Oudware’s transparency extends beyond the product creation process. After a fragrance is released, the company actively listens to its customers. They pay close attention to the initial batch of customer reviews, and if a majority of feedback is negative, they stop marketing the fragrance entirely. This willingness to evolve and adapt based on customer preferences helps build a brand that is deeply attuned to its audience’s needs.
TikTok Lives: Revolutionizing Online Fragrance Shopping
Buying fragrances online has historically been a challenge for many consumers. Since fragrances are deeply personal and often difficult to assess through a screen, online shoppers have been hesitant to purchase perfumes they haven’t smelled in person. Oudware has transformed this experience through its innovative use of TikTok Lives, providing customers with real-time interaction and insight into the fragrances.
During these live sessions, Ziad and his team engage with their audience, answer questions, and discuss the nuances of each fragrance. Customers can ask about scent notes, longevity, and how the fragrance develops over time, all in real time. This level of transparency helps customers feel more confident in their purchasing decisions. By offering a direct connection with the brand, Oudware has been able to build a sense of community around its products and create an atmosphere of trust.
“The ability to interact with our audience live and answer questions immediately has completely changed the game,” says Ziad. “People trust us more because they can ask real questions and get honest answers. This makes the whole buying process much more personal.”
Oudware’s TikTok Lives not only engage customers but also foster a sense of belonging. Viewers can join the conversation, hear about new products, and engage with the brand in a way that traditional marketing can’t replicate. By using this platform, Oudware has been able to build a loyal customer base that feels directly connected to the brand.
Oudware’s Success in Budget-Friendly Fragrances
The fragrance industry has long been known for its high price points. Many luxury perfume brands charge hundreds of dollars for a bottle, leading many consumers to shy away from purchasing high-quality fragrances. Oudware is challenging this norm by offering affordable yet high-quality perfumes that rival their more expensive counterparts.
“At Oudware, we believe that you shouldn’t have to break the bank to smell good,” says Ziad Bon. “Our mission is to provide budget-friendly perfumes that are as good, if not better, than the high-end brands.”
Oudware’s pricing model makes it accessible to a wide range of customers, from fragrance enthusiasts to first-time buyers. The company’s commitment to offering premium-quality scents at affordable prices has allowed them to tap into a previously underserved market: consumers who want great fragrances without the hefty price tag.
By combining quality and affordability, Oudware has been able to disrupt the online fragrance market, offering consumers a better option without compromising on scent quality. The brand’s rapid growth and its loyal following prove that there is significant demand for budget-friendly, high-quality fragrances.
The Vision for the Future: Expansion and Innovation
Looking ahead, Oudware has big plans for the future. The brand is poised to expand its product line, introducing new fragrances that align with its mission of quality and affordability. Additionally, the company plans to deepen its engagement with customers, creating even more interactive experiences through TikTok and other social media platforms.
“The future is about continuing to grow our community and delivering more affordable, high-quality fragrances that people love,” says Ziad. “We’re always testing new ideas, and we’ll continue to push the envelope to create unique experiences for our customers.”
Oudware is also exploring new retail partnerships to increase its reach and make its products available to more consumers. By focusing on customer relationships and continuous product innovation, Oudware is set to lead the charge in the next generation of fragrance shopping.
About Oudware
Oudware is a revolutionary online fragrance retailer founded by Ziad Bon in 2023. The brand focuses on providing high-quality, budget-friendly perfumes, primarily sold on TikTok Shop and Amazon. Oudware’s meticulous fragrance vetting process ensures that only the best scents make it to market. With a strong presence on social media, particularly TikTok, Oudware has built a community of fragrance lovers who appreciate the brand’s transparency, authenticity, and affordable pricing. In 2024, Oudware exceeded $20 million in sales and continues to grow rapidly.
Media Contact
Ziad Bon
CEO, Oudware
Email: marketing@oudware.com
Address: 6881 Kingspointe Pkwy, Suite 12, Orlando FL 32819, United States
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Name: Ziad Bon
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Website: https://oudware.com/
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