DENVER - June 6, 2025 - PRLog -- Boulder SEO Marketing (BSM), a trusted content marketing and SEO agency in Denver, has published a new case study showcasing how it helped edtech software company Class Composer increase organic clicks by thirty-two percent and earn prominent placement in Google's AI Overview search results.
Learn more: SaaS Case Study.
Class Composer, an edtech SaaS offering a classroom placement tool for elementary schools, faced a common challenge: growing search visibility with a lean website and minimal content. To overcome this, BSM applied its proprietary Micro-SEO Strategies℠, a hyper-focused approach that delivered strong results across traditional and AI-powered searches.
"This is exactly what everyone's talking about: AI Overviews. And Class Composer is right at the top," said Chris Raulf, Founder of BSM. "It's proof that niche SaaS companies can thrive in both traditional and AI-powered search if the right strategy is in place."
A Hyper-Focused Strategy
To address Class Composer's limited site structure, BSM applied its Micro-SEO Strategies℠ framework with support from BSM Copilot. This AI-powered system streamlines keyword research, content optimization, and performance tracking. The team identified long-tail, high-intent keywords and worked with the founder to create a focused content calendar with one optimized blog per month, aligned with search demand and seasonal relevance.
Key tactics included:
- Targeted long-tail keywords for educators and school admins
- Improved on-page Search Engine Optimization: links, metadata, accessibility
- Optimized images and structured data for Google visibility
- Published blogs timed with the school year calendar
Results That Matter
The results were fast and measurable. In a 28-day snapshot compared to the same period the previous year, Class Composer saw:
- A 32% increase in organic clicks
- A 43.32% increase in impressions
- Featured placement in Google's AI Overview for key queries
- Top rankings for competitive terms like class list software
These results demonstrate how a lean, highly targeted SEO strategy can lead to breakout success in both traditional rankings and AI-driven SERP features.
About Class Composer
Class Composer is a SaaS platform that helps elementary schools create balanced class lists quickly and fairly. Its intuitive software streamlines classroom placement while reducing manual work for educators.
About Boulder SEO Marketing (BSM)
BSM is a top-rated Colorado SEO company with offices in Denver, Boulder, Longmont, Fort Collins, Broomfield, and Colorado Springs. A pioneer in the field, BSM specializes in human-driven, AI-assisted SEO and GEO strategies. Led by renowned AI and international SEO expert Chris Raulf, the BSM team leverages deep industry expertise to deliver measurable results.
Source: Boulder SEO Marketing
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