Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) is confronting what some analysts call its most serious threat yet: the rise of AI-powered search engines that could undercut its core advertising business. While Google remains the global leader in search, emerging competitors—most notably OpenAI’s ChatGPT integrated into Microsoft’s Bing—are shifting user behavior and advertising strategies, potentially siphoning off billions in revenue. Combined with regulatory pressures and a slowing digital ad market, Alphabet must innovate beyond its legacy model or risk disruption at its foundation.
As of 11:30 a.m. ET on July 10, 2025, Alphabet stock (NASDAQ: GOOGL) is trading at $178.22, down $0.65 (–0.36%), with intraday movement between $180.09 and $177.80 on volume of 7.6 million shares.
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About Alphabet Inc.
Alphabet Inc., parent of Google, leads in global search, digital advertising, cloud computing, and AI technologies. Through its platforms—Google Search, YouTube, Google Cloud, and Waymo—Alphabet drives innovation while maintaining a robust share buyback program and a consistent dividend. Its diversified business model and forward-looking investments support long-term resilience and growth.
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