Responsive ad unit helps premium publishers monetize healthcare audiences while keeping existing ad demand in place

Tap Native is expanding its publisher monetization program, offering medium and large premium publishers a fixed $25 CPM guarantee for eligible healthcare advertising impressions. Publishers can add its responsive ad unit within article content using a simple copy-and-paste ad tag. The unit serves ads to a vast array of healthcare professionals, including physicians, nurse practitioners and physician assistants, along with other high-value healthcare audiences.

With tens of millions of dollars in demand from leading healthcare advertisers, Tap Native can fill approximately 2% to 20% of a publisher’s impressions at the fixed $25 CPM, depending on the audience breakout. For impressions Tap Native does not fill, publishers can supply a Google ad tag or any other 3^rd party tag to pass those opportunities back to their existing monetization setup.

“We have publishers earning multiple six figures with Tap Native responsive ad units now,” said Rafael Cosentino, VP of Business Development at Tap Native. “In addition to the fixed $25 CPM opportunity, we offer units with 100% fill that pay leading competitive CPMs and can be placed in spots where they work best for each publisher.”

The program is available to publishers across health, wellness, news, politics, lifestyle, travel and other content categories. Medical associations and societies are particularly well suited. Publishers can also start by installing Tap Native’s audience tag to measure eligible traffic and receive a monthly revenue estimate before adding an ad unit.

Publishers reaching at least 1 million users per month can request an audience assessment and revenue estimate at TapNative.com.

About Tap Native

Tap Native is a healthcare advertising technology company connecting leading brands with consumers, patients and healthcare professionals across the open web. Through direct publisher integrations, authenticated healthcare professional audiences and ads designed to fit naturally alongside content, Tap Native helps advertisers reach valuable audiences and publishers earn more from their inventory.

Tap Native ads appear on more than 20,000 premium websites, including health and wellness publications, lifestyle sites and medical association properties. Learn more at TapNative.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261005563455/en/

With tens of millions of dollars in demand from leading healthcare advertisers, Tap Native can fill approximately 2% to 20% of a publisher’s impressions at the fixed $25 CPM.