Why SoundHound AI (SOUN) Shares Are Sliding Today

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What Happened?

Shares of voice AI technology company SoundHound AI (NASDAQ: SOUN) fell 6.9% in the morning session after its Chief Financial Officer, Nitesh Sharan, sold more than $1.28 million worth of company shares. The transaction involved the sale of 60,376 shares at an average price of $21.21. Following the sale, the CFO's direct ownership in the company decreased by 3.31%. Reports noted the sale was conducted under a pre-arranged trading plan, known as a Rule 10b5-1 plan, which was adopted in a previous year. The stock's decline also occurred amid a broader market downturn, as major indexes ended lower due to concerns over regional banks and lingering trade conflicts. This general "risk-off" attitude among investors added to the selling pressure on the stock.

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What Is The Market Telling Us

SoundHound AI’s shares are extremely volatile and have had 97 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 4 days ago when the stock gained 9.7% on the news that Apivia Courtage, part of AEMA Group, partnered with the company to roll out its latest agentic AI platform, Amelia 7, across its contact centers. This new agreement built on a previous deployment that had already boosted productivity by 20%. Under the partnership, Apivia Courtage planned to use the Amelia 7 platform to automate inbound calls with AI agents capable of reasoning and performing complex tasks. These tasks included verifying identity, updating customer details, calculating contract changes, and scheduling meetings, demonstrating a significant application of SoundHound's technology.

SoundHound AI is down 6.4% since the beginning of the year, and at $18.86 per share, it is trading 22.2% below its 52-week high of $24.23 from December 2024. Investors who bought $1,000 worth of SoundHound AI’s shares at the IPO in April 2022 would now be looking at an investment worth $2,515.

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