Research highlights limitations of traditional security tools, stringent Zero Trust requirements, and expanding attack surface from AI workloads as drivers for deep observability adoption
Gigamon, a leader in deep observability, has been recognized as a leading vendor in the high-growth deep observability market, according to new research by Frost & Sullivan commissioned by Gigamon. Overall, the deep observability total addressable market (TAM) is estimated at $880 million in 2025, growing to $2.7 billion in 2029, representing a compound annual growth rate (CAGR) of 33 percent as organizations increasingly embrace hybrid cloud infrastructure, according to the study.
Amid today’s evolving threat landscape, traditional log data from cloud, security, and observability tools is no longer sufficient in securing and managing complex hybrid cloud infrastructure. In the recently published Gigamon 2025 Hybrid Cloud Security Survey of more than 1,000 global Security and IT leaders, real-time threat monitoring and visibility across all data in motion was named as the top priority to optimize defense-in-depth strategies. As a result, nearly 9 in 10 (89 percent) Security and IT leaders agreed that deep observability is a foundational element of cloud security.
Deep Observability Delivers Complete Visibility, Cost Efficiencies for Hybrid Cloud Infrastructure
Frost & Sullivan defines deep observability as the ability to efficiently deliver network-derived telemetry to cloud, security, and observability tools. Emerging from the traditional observability market, the deep observability market has matured into a critical capability for organizations, according to the report. The ability to augment traditional log data with network-derived telemetry and insights enables Security and IT teams to gain complete visibility across hybrid cloud infrastructure, improving their overall security posture and optimizing network and application performance, according to the research.
“Over the past year we’ve seen organizations increasingly prioritize visibility into all data in motion, as they seek to secure their hybrid cloud environments against an accelerating threat landscape," stated Vinay Biradar, associate director, Cybersecurity Advisory at Frost & Sullivan. "The increasing complexity of dynamic and distributed workloads is driving a shift in security investments toward solutions that help deliver complete visibility and reduce risk. Our research once again highlights Gigamon as the industry leader, due to its Deep Observability Pipeline and vast ecosystem, as it delivers the rich network-derived telemetry that modern security tools need to effectively secure data and infrastructure from evolving cyberthreats.”
According to the research, the global deep observability market is significantly influenced by the increasing adoption rates among large enterprises (5,000+ employees) and US Federal Agencies, which have the highest adoption rate within the US Federal government due to regulations around Zero Trust implementation. Key findings on factors that drive deep observability adoption in the AI-era include:
- Improving Security Posture
- Zero-Trust Architecture Implementation
- Operational Efficiency and Cost Reduction
- Improving Compliance and Cloud Governance
- Growing need for comprehensive network traffic insights
“AI is upping the ante for organizations, making complete visibility into all data in motion even more challenging across hybrid cloud infrastructure as organizations rapidly deploy new AI workloads," said Shane Buckley, president and CEO at Gigamon. "Increasingly, our customers are relying on the network-derived telemetry we deliver across their virtual machines, containers, cloud, and physical infrastructure, to help eliminate blind spots and vulnerabilities where threat actors could hide. The continued validation of deep observability as a rapidly growing market category underscores its significance in modern cybersecurity tech stacks.”
About the Frost & Sullivan Deep Observability Research
Frost & Sullivan conducted a top-down analysis of the Deep Observability Market by estimating the total number of large enterprises globally and US Federal Agencies’ adoption of deep observability solutions, and the average spending of an enterprise on the solution. The data for the findings was gathered by Frost & Sullivan research as well as through primary interviews with market participants including Gigamon.
To download the Frost & Sullivan Deep Observability market research, click here.
About Gigamon
Gigamon® offers a deep observability pipeline that efficiently delivers network-derived telemetry to cloud, security, and observability tools. This helps eliminate security blind spots and reduce tool costs, enabling you to better secure and manage your hybrid cloud infrastructure. Gigamon serves more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations. To learn more, please visit gigamon.com.
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Research highlights Gigamon as the industry leader, due to its Deep Observability Pipeline and vast ecosystem, as it delivers the rich network-derived telemetry that security tools need to secure data and infrastructure from evolving cyberthreats.
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