Crayon's new native integration adds competitive intelligence into Glean, helping teams surface relevant competitive context, talk tracks, and plays that drive sales win rates

BOSTON, MA / ACCESS Newswire / July 14, 2026 / Competitive enablement leader Crayon today announced an expansion of its enablement ecosystem that dramatically increases the value of Crayon's competitive insights for clients using Glean. Crayon's enablement ecosystem includes partners like Salesforce, Microsoft Teams, Slack, Gong, Highspot, and Seismic, and the company is honored to add Glean to the growing list of partners Crayon works with to deliver competitive enablement content across the enterprise.

The Crayon and Glean integration brings rich competitive intelligence in Crayon into Glean, enabling Glean to deliver expanded enablement context to end users, surfacing the talk tracks, differentiators, and plays a seller needs in the moment of a live deal. Better enablement, in turn, drives up seller win rates.

Crayon and Glean share a large base of joint customers who can benefit from this integration. Current customers who implement the Glean integration see a spike in competitive content adoption, thanks to Glean's strong adoption profile across the enterprise.

"Competitive advantage comes from sellers knowing what to say, at the right moment," said Jonah Lopin, CEO of Crayon. "By bringing Crayon into Glean, companies can combine competitive enablement with the broader context of their accounts and opportunities, giving the seller guidance on what to say in that specific conversation, ultimately helping them win more deals."

"AI improves revenue execution when it has the full context of the business. By bringing Crayon's competitive intelligence into Glean, joint customers can pair market insight with the account and customer context their teams already use every day. That gives sellers clearer guidance in the moment and helps teams make better decisions." - Zubin Irani, VP of Partnerships, Glean

The Crayon integration for Glean is available now to joint customers.

About Crayon Crayon is a competitive enablement platform that drives sales win rates. Crayon uses AI and proprietary data to create and deliver competitive enablement content across the sales tech stack. Crayon was named a Leader in the Gartner Magic Quadrant and ranked highest in execution. Learn more at crayon.co.

Media Contact: Shannon De Marco - crayon@crayon.co

SOURCE: Crayon Inc