Fifth-Annual Month-Long Recognition of North American Painting Professionals Features First-Ever Dual Truck Giveaway and Seven-Market North American Tour

Benjamin Moore, a trusted name in premium paint, color innovation and coatings for more than 140 years, today launched its fifth-annual Contractor Appreciation Month – the paint industry's premier celebration of residential and commercial painting professionals across North America. This year's initiative marks the program's fifth anniversary honoring the skilled professionals who use Benjamin Moore paints to transform the spaces where people live and work.

Since its launch in 2022, the Contractor Appreciation initiative has grown from a single week of recognition into a month-long movement, engaging more than 35,000 professional painters across the U.S. and Canada in 2024 alone.

"For generations, painting contractors have remained at the heart of Benjamin Moore," said Mindy Murphy, Vice President, Customer Segmentation Marketing at Benjamin Moore. "Over the past five years, Contractor Appreciation Month has given us the opportunity to celebrate that commitment at a scale the entire industry can feel – bringing together the painters who show up every day with skill, dedication and an unwavering commitment to their craft.”

This year's celebration features:

• Contractor Appreciation On Tour – Traveling experiential activation and hospitality events by Benjamin Moore spanning 16 On Tour stops across seven North American markets – Seattle, WA; Portland, OR; Chicago, IL; Nashville, TN; the New York/New Jersey Tri-State area; the Greater Boston, MA area; and Toronto, ON – from March 31 through May 6, 2026 to maximize contractor access across all markets, in partnership with its network of locally owned and operated retailers
• In-store events, exclusive promotions and giveaways hosted by locally owned Benjamin Moore retailers across North America – extending the Contractor Appreciation Month celebration beyond On Tour stops to painting professionals in every market, providing opportunities to network, elevate their craft and connect with Benjamin Moore brand representatives
• Two Ford F-150 Platinum giveaways – for the first time in the program's five-year history – one for a U.S. contractor and one for a Canadian contractor, each receiving a fully custom-wrapped truck for their painting business
• Product innovation showcases featuring two flagship Benjamin Moore interior coatings formulated to deliver the premium performance professionals – and their clients – expect:
  • Regal Select Interior – The most popular Benjamin Moore paint that delivers excellent hide and coverage and is formulated with proprietary Stain-Release technology to drastically reduce scuff marks.
  • Advance Interior – A premium waterborne alkyd delivering exceptional application and breathtaking results, with excellent flow and leveling, and a formula that cures to a hard, furniture-quality finish.

Painting professionals can participate in Contractor Appreciation Month by attending an On Tour event in one of seven North American markets or visiting a locally owned Benjamin Moore retailer hosting a local celebration – and in-person attendance is the only way to enter the Ford F-150 Platinum giveaway. Follow @benjaminmoorepro on Instagram, sign up for professional email updates, join the Benjamin Moore Contractor Rewards loyalty program, or visit benjaminmoore.com, to find events near you.

Frequently Asked Questions?
Q: What is Benjamin Moore Contractor Appreciation Month and when does it take place?
Benjamin Moore Contractor Appreciation Month is an annual initiative held every April honoring residential and commercial painting professionals across North America. Launched in 2022, the 2026 edition marks the program's fifth anniversary. The Contractor Appreciation On Tour traveling activation begins March 31 and extends through May 6, 2026, with events at 16 On Tour stops across seven North American markets — giving contractors additional opportunities to celebrate before and after the official month-long program.

Q: What is Benjamin Moore giving away during Contractor Appreciation Month 2026? For the first time in the program's five-year history, Benjamin Moore is giving away two custom-wrapped Ford F-150 Platinum trucks — one to a qualifying U.S.-based contractor and one to a qualifying Canadian contractor. In addition, contractors attending On Tour stops across seven North American markets can win exclusive branded giveaways at each event. The only way to enter the Ford F-150 Platinum giveaway and be eligible for On Tour exclusive giveaways is by attending an event in person — either at an On Tour stop or a locally owned Benjamin Moore retailer near you. Visit benjaminmoore.com or your locally owned Benjamin Moore retailer for giveaway details and entry information.

Q: How can painting contractors participate in Contractor Appreciation Month 2026? Contractors can attend an On Tour event in one of seven North American markets or join a local Contractor Appreciation Month celebration hosted by a locally owned Benjamin Moore retailer near them. Local retailers across the U.S. and Canada will be hosting their own in-store events, exclusive promotions and giveaways throughout April, ensuring painting professionals in every market can take part in the celebration. To find an On Tour stop or local retailer event near you, follow @benjaminmoorepro on Instagram for real-time updates, sign up for professional email updates, join the Benjamin Moore Contractor Rewards loyalty program or visit benjaminmoore.com.

About Benjamin Moore
Benjamin Moore, a Berkshire Hathaway company, was founded in 1883 and remains one of the world’s leading paint, color and coatings brands. For generations, Benjamin Moore has been a manufacturer of premium quality residential and commercial coatings and continually pushes the boundaries of innovation while championing sustainability. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, Ben®, Ultra Spec®, Advance®, Scuff-X®, Insl-X® and more. Benjamin Moore is renowned for its more than 3,500 transformative colors, and its design tools and expertise for consumers and professionals alike. Benjamin Moore products are available exclusively from more than 8,500 locally owned and operated paint, decorating and hardware retailers throughout the United States, Canada and another 74 countries globally.

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