Grand Rapids, Michigan - Hughes Integrated, a StoryBrand marketing firm specializing in financial services, is proud to announce that its founder and CEO, Rob Hughes, MBA, IMC, will present two powerhouse sessions during the Financial Planning Association of Michigan’s 2025 Annual Symposium. The event takes place October 9–10, 2025 at the L.V. Eberhard Center in downtown Grand Rapids.
Rob Hughes’s sessions aim to help financial advisors break away from stale marketing tactics and build practices that attract “best‐fit” clients. He will be leading both a pre‑conference session and a main session:
Sessions by Rob Hughes
- Pre‑Conference: “3 Methods To Reach More Ideal Clients”
During this session, Rob will share three proven, field‑tested methods used by top advisors to reach ideal clients beyond relying on referrals alone. Attendees will learn how to deepen engagement, scale meaningful relationships, and position themselves as the trusted expert that their target audience seeks.
- Main Session: “The Marketing Playbook: Proven Strategies for Financial Advisors”
This keynote session will provide a step‑by‑step modern, relationship‑driven playbook for advisors who want to grow their practice. Topics include: how to differentiate clearly, how to leverage Centers of Influence (COIs) for high‑value referrals, and how to implement marketing strategies that position an advisor as the go‑to expert in a niche. Attendees will walk away with actionable insights that can be implemented immediately to drive growth and impact.
About the Symposium
- This year marks the 25th Anniversary of the FPA of Michigan Annual Symposium.
- Venue: L.V. Eberhard Center, 301 Fulton West, Grand Rapids, MI 49504.
- The symposium offers continuing education credits, networking, breakout sessions, and opportunities for professional growth.
Why This Matters
Financial advisors today face a crowded, noisy marketplace. Methods that worked even a few years ago - generic messaging, passive referral networks, unclear value propositions - are no longer enough. Hughes believes that advisors need clear differentiation, strategic relationships, and marketing rooted in trust and clarity. These two presentations will deliver real, implementable tools and strategies to help attendees modernize their approach and scale sustainably.
About Hughes Integrated
Hughes Integrated is a marketing agency in Grand Rapids, MI rooted in the StoryBrand framework, working primarily with financial clients. The firm helps financial advisors, accounting firms, wealth managers, and similar professionals clarify messaging, improve client engagement, design digital experiences, and drive measurable growth. Hughes Integrated is known for its relational, narrative‑driven approach to marketing.
Email: info@hughesintegrated.com
Media Contact
Name
Hughes Integrated
Contact name
Robert Hughes
Contact phone
(616) 552-9560
Contact address
2575 84th St SW Suite A
City
Byron Center
State
MI
Zip
49315
Country
United States
Url
https://hughesintegrated.com/
