Normatec Elite takes Dynamic Air Compression Fully Wireless with the Elimination of Separate Control Units and Hoses
Today, TIME reveals its annual list of the Best Inventions, which features 200 extraordinary innovations changing our lives. Normatec Elite, Hyperice’s latest technology in dynamic air compression devices, was among the 2024 honorees.
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Normatec Elite by Hyperice has been named to TIME's 2024 List of Best Inventions (Photo: Business Wire)
“The launch of Normatec Elite was a tentpole moment for both the Hyperice brand and Normatec product line. This innovative product delivers our most premium and versatile experience to date, while enhancing power and performance,” said Hyperice CEO, Jim Huether. “Earning a spot on TIME’s Best Inventions is an awesome accomplishment, and a testament to our entire team at Hyperice, whose efforts have resulted in Normatec’s category leadership. This product further drives our company mission, to help everyone on Earth move better.”
To compile this year's list, TIME solicited nominations from TIME editors and correspondents around the world, and through an online application process, paying special attention to growing fields—such as health care, AI, and green energy. TIME then evaluated each contender on a number of key factors, including originality, efficacy, ambition, and impact.
Designed by a PhD and a physician bioengineer, the Normatec product line replicates the natural muscle pumps of the body, the one-way valves of the venous system, and peristalsis (cyclical waves of compression) to efficiently mobilize fluid to improve circulation, reduce swelling and inflammation, and accelerate recovery. Scientific studies have shown benefits of using Normatec include a decrease in pain sensitivity1 and muscle fatigue after exercise2, and an increase in range of motion3.
Commercially launched in June of 2024, Normatec Elite sets itself apart with its sleek design and advanced features, including:
- No Additional Units or Hoses: Normatec Elite is a fully integrated system, eliminating the use of external hoses and a separate 3.2 lb. control unit. A slim control unit is attached to the outer thigh of the left and right boot for users to select compression level, time and ZoneBoost™ settings.
- HyperSync™ Technology: First introduced in the award-winning Normatec Go, HyperSync™ technology allows the user to mimic the massage pattern automatically on both legs or run separate sessions on each leg.
- 7 Levels of Compression: With 7 adjustable compression settings users are able to tailor their massage to their exact needs.
- Extended Battery Life: Normatec Elite has the longest battery life of any Normatec system with up to 4 hours of use per charge (a 33% increase from Normatec 3).
- Bluetooth® Connectivity: With connection to the Hyperice App, users are able to personalize their recovery experience by accessing extended Pro features via Bluetooth®.
- Lightweight and Portable: Weighing only 3.2 lbs per boot Normatec Elite prioritizes portability without sacrificing power or performance, making it perfect for individuals on the go or those seeking a premium recovery experience at home.
“The goal of Normatec Elite was to deliver a marriage of what our users have come to love from the traditional Normatec system with our most innovative Normatec technology,” said Hyperice Chief Innovation Officer and Normatec Founder, Gilad Jacobs. “This product and project was years in the making, and we’re grateful to be recognized by TIME for our team’s hard work in bringing this innovative product to life.”
Of the new list, TIME’s editors write: “The result is a list of 200 groundbreaking inventions (and 50 special mention inventions)—including the world's largest computer chip, a humanoid robot joining the workforce, and a bioluminescent houseplant—that are changing how we live, work, play, and think about what’s possible.”
See the full list here: time.com/best-inventions-2024
About Hyperice:
Hyperice is a technology-driven company with a giant mission, to help everyone on Earth move and live better. For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specializing in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), contrast therapy (Hyperice X) and mind technology (Core by Hyperice). Now, as a holistic high-performance wellness brand, Hyperice is designed for all - from the most elite athletes, leagues (NBA, PGA TOUR, UFC, IRONMAN and more) and teams to consumers everywhere looking to unlock the best version of themselves to help them move better. Recognized as one of Fast Company’s Most Innovative Companies and named to TIME’s Best Inventions list, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance, and workplace wellness on a global scale. Hyperice’s transformative acquisitions of Normatec, RecoverX, and Core have helped to accelerate its innovation agenda as it enters its next stage of global growth. For more information, visit hyperice.com.
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1 Journal of Strength and Conditioning, 2015
2 PLOS One Medical Journal, 2017
3 Journal of Strength and Conditioning, 2014
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Contacts
Media Contact:
Will McClaran
Jack Taylor PR
hyperice@jacktaylorpr.com